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Driving Event Attendance for Mannrangi with Content Marketing

Introduction

At MarketinCrew, we specialize in creating impactful marketing strategies for hospitality brands. Our work with Mannrangi, a vibrant lounge bar in Goregaon, demonstrates our ability to promote events and engage customers through creative content and targeted advertising.


Client Details

Mannrangi

  • Type: Lounge Bar

  • Location: Goregaon, Mumbai

  • Cuisine: Indian and Chinese


Objective

  • Increase event attendance and customer engagement.

  • Showcase the lively atmosphere and customer experiences.

  • Drive footfall through location-centric ads and creative marketing.


Strategy

Events Every Night

Key Actions:

  • Diverse Events: Promoted a variety of nightly events, including live singing, corporate nights, and DJ performances.

  • IP Development: Created unique intellectual properties (IPs) for each event night to maintain freshness and attract regular patrons.


Showcasing Customers

Key Actions:

  • Photography and Videography: Captured images and videos highlighting customers enjoying the events, food, and drinks.

  • Social Media Content: Focused on customer experiences to create a relatable and inviting atmosphere on social media.


Location-Centric Ads

Key Actions:

  • Targeted Advertising: Ran location-specific ads to attract nearby residents and office-goers.

  • Engagement Ads: Developed ads that not only promoted events but also encouraged interaction and engagement.


Animated Flyers

Key Actions:

  • Creative Flyers: Designed animated flyers for each event, reflecting the unique vibe of the night.

  • Regular Updates: Refreshed the creatives monthly to keep the promotional materials current and engaging.


Results

Highlights:

  • Increased Event Attendance: Effective promotion led to higher attendance at nightly events.

  • Enhanced Customer Engagement: Showcasing customer experiences boosted engagement on social media.

  • Successful Targeting: Location-centric ads successfully attracted local patrons, driving footfall to the lounge.


Conclusion

MarketinCrew's strategic approach and creative content significantly enhanced Mannrangi's brand visibility and event attendance. Our efforts

in promoting nightly events, showcasing customer experiences, and using targeted advertising played a crucial role in their success.


Why Work with MarketinCrew

  • Expertise in Hospitality Marketing: Proven track record in elevating hospitality brands.

  • Tailored Strategies: Customized marketing plans to meet unique client needs.

  • Comprehensive Services: From event promotion to customer engagement and targeted ads.

  • Innovative Approaches: Leveraging creative content and strategic media placements to drive growth.


Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.

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