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Offline Marketing at PVR Theatre Chain

Introduction

At MarketinCrew, we pride ourselves on driving growth and visibility for hospitality brands through strategic marketing efforts. Our work with Fresh Press, a leading cold-pressed juice brand, exemplifies our ability to enhance brand presence and facilitate business expansion.


Client Details

Fresh Press

  • Type: Cold-Pressed Juice Brand

  • Location: India

  • Key Partners: Nikhil Kamath, Nitin Kamath, Dino Morea


Objective

  • Assist in securing funding.

  • Increase brand visibility through strategic marketing.

  • Drive sales through innovative offline marketing campaigns.


Strategy

Funding from Nikhil Kamath

Key Actions:

  • Pitch Deck Creation: Developed compelling pitch decks that highlighted Fresh Press's potential, helping secure funding from Gruhas and companies led by Nikhil and Nitin Kamath.

  • PR Collaboration: Partnered with a PR agency to feature the founders and the funding round in various media outlets, enhancing credibility and visibility.


PVR Offline Marketing

Key Actions:

  • Ad Campaigns: Created a captivating video ad featuring Dino Morea, which was shown in over 50 PVR cinemas across India.

  • Strategic Placement: Leveraged Dino Morea's health and fitness image to connect with the audience, driving sales during movie intervals.


Dino Morea Collaboration

Key Actions:

  • Influencer Marketing: Collaborated with Dino Morea, an actor and fitness enthusiast, to create engaging content that resonates with health-conscious consumers.

  • Brand Ambassador: Utilized Dino Morea's influence to enhance brand appeal and reach a broader audience.


Results

Highlights:

  • Successful Funding: Assisted Fresh Press in securing significant funding, facilitating their expansion plans.

  • Increased Visibility: Enhanced brand presence through PR features and strategic offline marketing campaigns.

  • Boosted Sales: The PVR ad campaign featuring Dino Morea significantly increased product sales during movie screenings.


Conclusion

MarketinCrew's strategic marketing efforts played a crucial role in elevating Fresh Press's brand visibility and securing funding for their expansion. Our collaboration with influential partners and innovative offline marketing strategies have significantly contributed to their success.


Why Work with MarketinCrew

  • Expertise in Hospitality Marketing: Proven track record in elevating hospitality brands.

  • Tailored Strategies: Customized marketing plans to meet unique client needs.

  • Comprehensive Services: From funding assistance to PR and offline marketing campaigns.

  • Innovative Approaches: Leveraging influencer collaborations and strategic media placements to drive growth.


Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.

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