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Crafting a Refined Digital Identity for Silla Paris, a Conscious Fashion Brand

  • krishaa7
  • 2 days ago
  • 2 min read

Introduction

Sila Paris is an emerging fashion brand based in Paris, showcasing artisanal and sustainable designers from around the world. To support its digital debut, the brand partnered with MarketinCrew to build a cohesive and refined presence. Through content creation, graphic design, and social media management, we helped lay the foundation for an online identity that feels as intentional as the brand itself.

Visual identity of the Silla brand, Paris, including logo and color palette.

Client Details

Type: Fashion / Lifestyle 

Specialty: Platform for sustainable & artisanal designers

Location: Paris, France 

Launch: 2023




Strategy


1. Content Creation

  • Editorial Posts: Created listicle-style educational content exploring topics like sustainable fashion, hand-printing techniques, and seasonal colors.

  • Visual Storytelling: Curated imagery that captured the cultural and artisanal soul of the brand.

  • Short-form Video & Stories: Produced quick story-style videos and behind-the-scenes glimpses to connect with the audience.

Photographic aesthetic of Silla Paris highlighting fashion pieces.

2. Social Media Management

  • Instagram Launch: Designed a stylized launch post to introduce Sila Paris into the digital space with aesthetic clarity.

  • Feed Curation: Built a cohesive and clean feed aligned with the brand’s visual language — from typography to layout.

  • Content Calendar: Established a regular posting rhythm through a planned monthly calendar for consistency and engagement.


3. Graphic Design


Graphic design work for the Silla brand, Paris, aligned with its visual guidelines.

  • Branded Visuals: Designed templates and visuals that embodied Sila’s soft, conscious aesthetic.

  • Stylized Listicles: Presented editorial content in elegant formats for better shareability and brand consistency.

  • Story Templates: Developed story assets for collection previews, announcements, and brand highlights.


4. Podcast with Shaleen – The Power of Personal Branding

We launched a content series featuring Shaleen herself, allowing the community to discover the behind-the-scenes of the brand, her inspiring journey, her values, and her creative vision. This podcast strengthened emotional connection and added a powerful personal dimension to Silla’s branding.



Results

  • Structured Digital Presence

    A polished, cohesive Instagram feed now communicates Sila’s brand narrative with clarity and style — ready for growth and community building.


  • Engaging, Thoughtful Content

    Culturally rich, editorial-style content positioned Sila Paris as a rising voice in Europe’s slow fashion landscape.

    Instagram grid of Silla Paris showcasing the brand’s style and aesthetic.

  • Strengthened Brand Positioning

    A refined visual identity and storytelling approach set Sila apart in the competitive Parisian fashion ecosystem.


  • High-Impact Podcast

    Shaleen’s podcast garnered numerous listens and shares on Instagram, positioning the founder as a leading voice in the independent fashion space. This format sparked conversations and strong interest around the brand.


Conclusion

Through a tailored digital marketing approach, MarketinCrew helped Sila Paris launch with intention, elegance, and clarity. From editorial content to visual identity, we crafted a brand experience that reflects Sila’s core values — creating a strong foundation for future campaigns, partnerships, and community engagement.


 
 
 

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