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Generating 2 Million+ Views for new location launch in Lonavala


MarketinCrew is adept at launching new restaurant locations with impactful marketing strategies. Our work with Munch Box Mumbai's new outlet in Lonavala is a testament to our expertise in location-based content creation and influencer marketing.

Client Details

Munch Box Mumbai

  • Type: Pure Vegetarian Restaurant

  • Original Location: Malad, Mumbai

  • New Location: Hotel Gautam, Lonavala


  • Create buzz and awareness for the new Lonavala outlet.

  • Leverage social media to attract a vegetarian audience.

  • Utilize influencer marketing to maximize reach.


Location-Based Content - Lonavala

Key Actions:

  • Content Creation: Produced quirky reels and videos showcasing the new Lonavala outlet.

  • Animated Billboards: Developed engaging animated videos for promotional use.

  • Local Campaigns: Ran targeted campaigns in Lonavala, Mumbai, and Pune to attract nearby residents and tourists.

Influencer Marketing

Key Actions:

  • Selected Influencers: Handpicked ten influencers to ensure broad and relevant reach.

  • High-Engagement Content: Created content with influencers that garnered significant views and engagement.

Pure Vegetarian Focus

Key Actions:

  • Targeted Content: Crafted marketing materials that highlighted the vegetarian offerings, appealing to the Mumbai suburbs' vegetarian demographic.



  • High-Engagement Reels: Generated over a million views on key launch reels.

  • Widespread Reach: Achieved substantial visibility through influencer collaborations, amassing over 2 million views.

  • Enhanced Awareness: Successful localized campaigns increased footfall and interest in the new Lonavala outlet.


MarketinCrew's innovative approach and strategic planning effectively launched Munch Box Mumbai's new location. Our use of quirky, location-based content and targeted influencer marketing ensured a successful introduction to the Lonavala market.

Why Work with MarketinCrew

  • Proven Expertise: Extensive experience in launching new locations for hospitality brands.

  • Customized Strategies: Tailored marketing plans to meet unique client needs.

  • Comprehensive Services: From social media management to influencer marketing and animated content creation.

  • Local Market Insight: Deep understanding of local demographics and market trends.

Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.


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