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Generating 2 Million+ Views for new location launch in Lonavala

Introduction

MarketinCrew is adept at launching new restaurant locations with impactful marketing strategies. Our work with Munch Box Mumbai's new outlet in Lonavala is a testament to our expertise in location-based content creation and influencer marketing.


Client Details

Munch Box Mumbai

  • Type: Pure Vegetarian Restaurant

  • Original Location: Malad, Mumbai

  • New Location: Hotel Gautam, Lonavala


Objective

  • Create buzz and awareness for the new Lonavala outlet.

  • Leverage social media to attract a vegetarian audience.

  • Utilize influencer marketing to maximize reach.


Strategy

Location-Based Content - Lonavala

Key Actions:

  • Content Creation: Produced quirky reels and videos showcasing the new Lonavala outlet.

  • Animated Billboards: Developed engaging animated videos for promotional use.

  • Local Campaigns: Ran targeted campaigns in Lonavala, Mumbai, and Pune to attract nearby residents and tourists.


Influencer Marketing

Key Actions:

  • Selected Influencers: Handpicked ten influencers to ensure broad and relevant reach.

  • High-Engagement Content: Created content with influencers that garnered significant views and engagement.


Pure Vegetarian Focus

Key Actions:

  • Targeted Content: Crafted marketing materials that highlighted the vegetarian offerings, appealing to the Mumbai suburbs' vegetarian demographic.


Results

Highlights:

  • High-Engagement Reels: Generated over a million views on key launch reels.

  • Widespread Reach: Achieved substantial visibility through influencer collaborations, amassing over 2 million views.

  • Enhanced Awareness: Successful localized campaigns increased footfall and interest in the new Lonavala outlet.


Conclusion

MarketinCrew's innovative approach and strategic planning effectively launched Munch Box Mumbai's new location. Our use of quirky, location-based content and targeted influencer marketing ensured a successful introduction to the Lonavala market.


Why Work with MarketinCrew

  • Proven Expertise: Extensive experience in launching new locations for hospitality brands.

  • Customized Strategies: Tailored marketing plans to meet unique client needs.

  • Comprehensive Services: From social media management to influencer marketing and animated content creation.

  • Local Market Insight: Deep understanding of local demographics and market trends.


Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.

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