Executed Location-Based Content Creation for a Restaurant | Influencer Marketing | Local Promotions | Social Media Campaigns

Introduction

MarketinCrew is adept at launching new restaurant locations with impactful marketing strategies. Our work with Munch Box Mumbai's new outlet in Lonavala is a testament to our expertise in location-based content creation and influencer marketing.

Client Details

Munch Box Mumbai

• Type: Pure Vegetarian Restaurant

• Original Location: Malad, Mumbai

• New Location: Hotel Gautam, Lonavala

Objective

• Create buzz and awareness for the new Lonavala outlet.

• Leverage social media to attract a vegetarian audience.

• Utilize influencer marketing to maximize reach.

Strategy

Location-Based Content - Lonavala

Key Actions:

• Content Creation: Produced quirky reels and videos showcasing the launch in Lonavala

• Animated Billboards: Developed engaging animated videos for promotional use.

• Local Campaigns: Ran targeted campaigns in Lonavala, Mumbai, and Pune to attract nearby residents and tourists.

The Mumbai to Lonavla Journey

The "Munching soon" billboards

Influencer Marketing

Key Actions:

• Selected Influencers: Handpicked ten influencers to ensure broad and relevant reach.

• High-Engagement Content: Created content with influencers that garnered significant views and engagement.

1.3M views on a reel with @notwithoutoregano

550K+ views on a reel with @thetastyelements

Pure Vegetarian Focus

Key Actions:

• Targeted Content: Crafted marketing materials that highlighted the vegetarian offerings, appealing to the Mumbai suburbs' vegetarian demographic.

Results

Highlights:

• High-Engagement Posts : Achieved exceptional engagement on key launch posts.

• Widespread Reach: Achieved substantial visibility through influencer collaborations, amassing over 2 million views.

• Enhanced Awareness: Successful localized campaigns increased footfall and interest in the new Lonavala outlet.

Why Work with MarketinCrew

• Proven Expertise: Extensive experience in launching new locations for hospitality brands.

• Customized Strategies: Tailored marketing plans to meet unique client needs.

• Comprehensive Services: From social media management to influencer marketing and animated content creation.

• Local Market Insight: Deep understanding of local demographics and market trends.

Conclusion

MarketinCrew's innovative approach and strategic planning effectively launched Munch Box Mumbai's new location. Our use of quirky, location-based content and targeted influencer marketing ensured a successful introduction to the Lonavala market.

Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.