top of page

Hospitality Digital Marketing In UK | Menu Design | Event Marketing | Social Media Management | Website Development

Introduction

Discover how our team, a pioneer in hospitality digital marketing, successfully revitalized the digital presence of Terrace UK, a prominent hospitality brand in the UK. This case study explores the strategic overhaul of Terrace UK’s online platforms, enhanced social media engagement, and streamlined content management that significantly boosted their visibility and customer engagement.



Key Outcomes

  • Enhanced Online Visibility: Dramatically improved the aesthetic and functionality of Terrace UK’s websites.

  • Increased Social Media Engagement: Grew the brand’s social media presence with timely and appealing content.

  • Brand Consistency Across Channels: Achieved a cohesive brand experience both online and offline.


Project Overview

Client: Terrace UK

Industry: Hospitality

Services Provided:

  • Website Redesign

  • Social Media Management

  • Menu and Event Flyer Design

  • Photo Editing

  • Direct Coordination and Communication



Challenges Faced

  • Time Zone Coordination: Managing tasks and communications across different time zones between the UK and India.

  • Real-Time Updates: Adapting quickly to update social media content to mirror ongoing events at the restaurant.

  • Quality and Timeliness: Ensuring high-quality designs were delivered efficiently and on time.




Strategic Solutions Implemented

Website Redesign and Development

  • Objective: Enhance user experience and booking efficiency.

  • Approach:

    • Simplified navigation interfaces.

    • Integrated booking systems.

    • Mobile optimization.




Social Media Revitalization

  • Objective: Increase engagement and follower base.

  • Approach:

    • Created a content calendar for scheduling.

    • Used analytics to tailor content strategies.

    • Engaged users with interactive posts and real-time event updates.


Design Logistics

  • Objective: Maintain consistency in brand visuals across all materials.

  • Approach:

    • Standardized design templates.

    • Coordinated printing and delivery from cost-effective locations.

    • Established rapid proofing and approval processes via WhatsApp.



Detailed Execution of Services

Digital Presence Overhaul

  • Websites: Redesigned two separate websites for the restaurant and hotel to be visually appealing and functional.

  • Social Media: Implemented dynamic content strategies that adapted to restaurant events and promotions.

  • Menus and Flyers: Designed with thematic elements that aligned with specific events.

  • Photo Editing: Enhanced the visual appeal of social media posts and promotional materials.


Communication Efficiency

  • Direct Coordination: Utilized WhatsApp for real-time feedback and approvals, minimizing delays and maximizing productivity.



Final Results

Through the strategic efforts, Terrace UK experienced a substantial upgrade in their online and offline marketing approach. The enhancements led to a significant increase in website traffic, social media engagement, and overall customer satisfaction, firmly establishing Terrace UK as a top-tier player in the competitive hospitality industry.


Conclusion

Comprehensive approach to hospitality digital marketing not only resolved the immediate challenges faced by Terrace UK.

Also set a new standard in how hospitality brands should integrate their marketing strategies across various platforms. This case study demonstrates why we are the ideal partner for any hospitality brand looking to elevate their market presence and customer engagement.


17 views

Comments


bottom of page