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Crafted Cinematic Storytelling for Masque | Culinary Documentaries | Cultural Integration | Digital Collaboration


At MarketinCrew, we are committed to forging innovative marketing strategies that resonate across the hospitality sector. Our collaboration with Masque is a testament to our expertise, where we orchestrated a groundbreaking digital initiative that fused culture, cuisine, and cinematic storytelling across three iconic hospitality venues.

Client Details


  • Type: Fine Dining Restaurant Specializing in Authentic Indian Flavours

  • Location: Mumbai

  • Launch Year: 2016


  • Forge a groundbreaking digital collaboration with renowned hospitality brands to create documentary-style masterpieces.

  • Showcase the diversity and richness of India's culinary landscape through an engaging digital format.

  • Enhance Masque's brand presence by associating with culturally and culinary significant properties.


Digital Culinary Documentaries

Key Actions:

  • Collaborative Ventures: Partnered with House of Rohet, Ananda in the Himalayas, and Ahilya by the Sea to explore and document regional culinary arts.

  • Culinary Storytelling: Produced documentary-style content highlighting the unique culinary techniques and cultural heritage of each location.

Promoting Cultural and Culinary Integration

Key Actions:

  • Cultural Immersion: Documented Masque’s team engaging with local cuisines and culinary practices, offering viewers an authentic taste of regional diversity.

  • Digital Showcasing: Utilized high-quality videography and storytelling to convey the narratives of each culinary journey.

Influencer and Media Engagement

Key Actions:

  • Media Collaboration: Secured features in prestigious F&B and lifestyle publications to broaden the outreach.

  • Influencer Involvement: Engaged with culinary influencers to amplify the content reach and credibility through social media platforms.

Digital Collaboration and Technology Use

Key Actions:

  • Remote Coordination: Employed advanced digital tools for project management and content sharing among teams during the pandemic.

  • Virtual Promotion: Launched a comprehensive digital campaign to promote the documentaries across various online platforms.


  • Enhanced Brand Recognition: Achieved significant visibility for Masque through strategic partnerships and quality content.

  • Cultural and Culinary Appreciation: Elevated public interest and appreciation for diverse Indian culinary traditions.

  • Digital Engagement: Successfully navigated digital mediums to maintain project continuity and audience engagement amidst social distancing norms.


MarketinCrew’s dynamic approach and strategic execution of the digital collaboration with Masque and other iconic hospitality brands underscored the potential of innovative digital storytelling in the F&B sector. Our commitment to blending technology with cultural storytelling has set a new benchmark for branding in the hospitality industry.

Why Work with MarketinCrew

  • Innovative Solutions: We lead with creativity and innovation, especially in digital collaborations.

  • Customized Strategies: Each campaign is tailored to reflect the unique essence and goals of our clients.

  • Comprehensive Expertise: From social media campaigns to full-scale digital productions, our services cover all aspects of digital marketing.

  • Insightful Analytics: We use detailed market analysis to inform our strategies and ensure maximum impact.

Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.



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