Arty.fartsi: A Case of Digitising Yoga, Art and Personal Branding

Introduction 

Arty.fartsi, aka Mohammed, is an artist based in Paris who merges his passion for yoga and art to create unique experiences. As part of his digital strategy, we worked with him to assert his identity and unique personality, reflecting it through engaging and authentic content.

Client Details

Type: Artist, Yoga Practitioner

Industry: Art and Well-being

Location: Paris, France

Instagram : @arty.fartsi

Challenges

• Fusion of Art and Yoga: Mohammed is looking to integrate his two passions to create a unique identity, but struggles to make this combination known on social media.

• Personal Brand Creation: The need to strengthen his image as an artist and yoga practitioner, while highlighting his singular personality.

• Visibility and Engagement: Increase engagement on Instagram by sharing not only his artistic creations but also his personal journey and life philosophy.

  
  

Strategy

• Personal Branding: We focused on Mohammed as a personality, uniting his artistic and yoga practices under one angle to create an authentic connection with his audience.

  

• Website Launch: Creation of a dedicated website, serving as a portfolio for his works and a platform for communicating his projects.

• Exhibition Flyer and Marketing: Design of a marketing flyer for his art exhibitions and promotion of them via his social media channels.

• Behind the Scenes: Sharing behind-the-scenes content of his art and yoga sessions, allowing his followers to discover his creative process.

Results

• Improved Instagram Feed: A more cohesive and engaging feed, centered on Mohammed’s personality, reinforcing his image as a well-rounded artist.

• Promotion of Personality: A better ability to promote himself as an artist and yoga practitioner, with a particular focus on his authenticity.

• Personal Expression: Mohammed now has the opportunity to fully express himself through his social media platforms, with a more connected audience to his unique approach.

  
  

Conclusion 

With a well-thought-out digital strategy, Mohammed was able to strengthen his personal and artistic identity on social media. This collaboration laid the foundation for organic online growth, true to his life philosophy and work.