Yoga in Paris: The Digital Evolution of Yoga in the Heart of Paris

Introduction 

Yoga in Paris is a yoga center located in the 18th arrondissement of Paris, offering training and retreats since 2007. Specializing in well-being and yoga practice, Yoga_in_Paris partnered with MarketinCrew to strengthen its social media presence, increase visibility, and enhance the aesthetic of its Instagram feed.

Client Details 

Type: Yoga Center

Industry: Well-being and Yoga

Location: Paris, France, 18th arrondissement

Strategy

• Brand Positioning on Social Media: As a brand, we implemented a complete social media management strategy, creating a visually appealing and harmonious feed.

• Video Documentary: We created a documentary showcasing the values and practices of Yoga_in_Paris, providing a more personal and authentic view of the brand.

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  Educational and Motivational Reels: Production of reels focused on educational yoga content, motivating tips, and yoga technique demonstrations to engage followers and enhance the brand's image.

• Photo Shoot: A photoshoot was organized to create high-quality visual content, aligned with the brand’s identity, to feed the Instagram account and attract new followers.

  

  

  

Visit Instagram

Results

• Improved Instagram Feed: A visually cohesive and pleasing feed, reinforcing the center's online image and attracting the attention of new followers.

• Follower Growth: A noticeable increase in organic followers, thanks to engaging and authentic content.

• Stronger Engagement: Increased interaction on posts and reels, strengthening the community and connection with the brand.

  
  

Conclusion 

With a well-structured digital strategy, Yoga_in_Paris now has a refined online presence that stays true to its values of well-being. This collaboration laid the foundation for sustainable organic growth, focusing on beauty, authenticity, and harmony.