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Merakee
LifestyleMerakee
Merakee makes small-batch beauty and home products. The range shown here covers soap bars, a hair mask in a 100ml jar, and candles, from a pale blue bubble candle to a lidded glass jar with a tassel.
- 01How they came inHandmade products photograph badly on a plain white sweep. The finish is the whole point, and a flat catalogue shot flattens it out.
- 02What we took onThe photography. Twenty two frames across soaps, candles and skincare, with five behind the scenes clips from the shoot days.
- 03How it runsEvery product gets a ground that suits it. The orange soap sits on marble beside cut fruit so the scent is legible. The hair mask is held in a hand against flat lilac with the ingredients scattered on the palm. Candles are lit and shot warm, against dark, with the flame doing the lighting.
- 04Where it standsTwenty two photographs are shown here, all of them ours, with five behind the scenes clips.
Photography
Twenty two frames across soaps, candles and skincare. Cut fruit on marble beside the citrus soap, the hair mask held against flat lilac with its ingredients in the palm, and candles lit and shot warm against dark.
“A handmade product loses its argument on a white sweep. Give it a surface and it explains itself.”
MarketinCrew, on the Merakee shoots
Inside the project
MarketinCrew is dedicated to creating impactful visual stories that resonate with audiences and elevate brand identities. Our partnerships with four distinguished lifestyle brands, House of Aroma, Kalaai, Roots, and Merakee, focused on producing high-quality photography to amplify their online presence.
Asked about this work
What was shot for Merakee?
Soap bars, a hair mask and the candle range, including the bubble candle and the lidded glass jar with a tassel.
Why not a plain white background?
The finish is the product. A soap on marble beside cut orange, or a candle lit against dark, says more about what it is than the same item floating on white.
Was there behind the scenes coverage?
Yes, five clips from the shoot days alongside the finished frames.
Want work like this for your brand?
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