
Smitten
LifestyleSmitten
Smitten on Design makes personalised goods. Name-printed placemats, meal planners, wash bags, monogrammed pouches and kids' swim bags, mostly floral and pattern led, with a customer's name printed on the front.
- 01How they came inA personalisation business where the product only makes sense once you can read the name on it.
- 02What we took onProduct photography and the social design that runs off it.
- 03How it runsWe shoot on clean white and soft pastel grounds, close enough that the printed name is always legible, and pair items so the size difference is obvious. Campaign frames then wrap the shot in a product panel with a short benefit row underneath.
- 04Where it standsTwenty-two photographs, three campaign designs and eight behind the scenes clips are on this page.
Campaigns and posters
Three campaign layouts: the product held in a white panel over a pastel ground, a short benefit row beneath, and the Smitten on Design mark set at the top.
“The name on the product is the product. Shoot it close enough to read or you have shot nothing.”
MarketinCrew
Photography
Twenty-two frames of the personalised range. Placemats, planners, pouches and kids' swim bags, shot on white and pastel with the printed name kept legible.
Asked about this work
Why so many close crops?
The personalisation is the whole reason to buy. If the printed name is not readable in the frame, the post is not doing its job.
Are products shot in pairs?
Often. Two sizes side by side answer the size question before anyone asks it.
What is in the clips?
Behind the scenes from the shoot, including product handling that shows finish and texture better than a still.
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