Charkha & Loom
Fashion · India2,392Organic traffic / month, from 1,955
- Dolce Far Niente summer dress1
- Handloom Denim Midi Dress1
- Maheshwari silk maxi dress1
- Penelope Gingham Two Piece1

As an ecommerce SEO agency we care about one line on your dashboard: revenue from organic search. From category architecture to product content and crawl management, we turn stores into ranking machines across Shopify, WooCommerce, Magento and custom stacks alike.
As an ecommerce SEO agency we care about one line on your dashboard: revenue from organic search. From category architecture to product content and crawl management, we turn stores into ranking machines across Shopify, WooCommerce, Magento and custom stacks alike.
Every figure below comes from the monthly report that client receives. Positions are from the latest reported month.
2,392Organic traffic / month, from 1,955
10Keywords at position 1
1,156Organic traffic / month, from 764
79,420Organic traffic / month, from 24,900
537Organic traffic / month, from 343
2Keywords at position 1
E-commerce SEO is the process of optimising an online store so category, product and content pages rank for searches with buying intent. It spans category architecture and faceted navigation, product page optimisation, technical health at catalogue scale, structured data and content that captures shoppers earlier in their decision. It differs from ordinary SEO because stores deal in thousands of URLs, constant stock changes and fierce commercial competition. And with AI assistants now comparing and recommending products directly, clean structure and product data decide whether your store appears in those answers at all.
E-commerce SEO is the process of optimising an online store so category, product and content pages rank for searches with buying intent.
It spans category architecture and faceted navigation, product page optimisation, technical health at catalogue scale, structured data and content that captures shoppers earlier in their decision. It differs from ordinary SEO because stores deal in thousands of URLs, constant stock changes and fierce commercial competition. And with AI assistants now comparing and recommending products directly, clean structure and product data decide whether your store appears in those answers at all.
A store-wide audit of architecture, indexation, speed, content and competitors, prioritised by revenue.
Category and subcategory pages structured around how shoppers actually search and filter.
Unique, useful product content that ranks, converts and avoids manufacturer-description duplication.
Filters and parameters managed so Google indexes the pages that sell, not infinite variations.
Product, price, review and availability markup across the full catalogue.
Buying guides, comparisons and seasonal content that win shoppers before the brand search.

The highest-intent searches in retail happen at category level, and they are won with architecture and category content. Stores that only optimise products fight for scraps.
Unmanaged filters generate millions of near-duplicate URLs that exhaust crawl budget and bury your real pages. Controlling them is fundamental at scale.
When fifty stores paste the same supplier copy, Google picks one and ignores the rest. Original product content is how you become the one.
Every year, paid acquisition takes a bigger slice of contribution margin. Organic revenue is the counterweight that keeps growth profitable.
Discontinued products, out-of-stock pages and seasonal ranges quietly pile up errors and lost equity. A store needs rules for every lifecycle stage.
Assistants now answer which product should I buy questions with specific recommendations. Structured data and comparison content put your store inside them.

A compounding stream of orders that does not disappear when a campaign budget does.

Strong architecture and content make your category positions hard for competitors to take back.

Crawl control and clean indexation mean new products get discovered and ranked quickly.

Content that ranks in search and answers the questions that close the sale.

Stars, prices and stock status in the results lift click-through on every ranking you hold.

Search data reveals demand by category, brand and season, intelligence your merchandising team can use.
Tap any point to see the difference.
Organic revenue and orders by category.
Traffic totals with no revenue attribution.
Categories engineered around demand and margin.
Whatever structure the platform shipped with.
Filters controlled so crawl budget goes to money pages.
Millions of parameter URLs left indexed and wasting equity.
Original copy at scale, with the catalogue's winners prioritised.
Manufacturer descriptions pasted across thousands of pages.
Shopify, WooCommerce, Magento, BigCommerce and custom builds.
One playbook forced onto every platform.
Rules for out-of-stock, discontinued and seasonal pages.
Dead products left returning errors and burning authority.
Custom growth strategy built around your business goals and audience.
Pre-built marketing templates re-used for multiple clients.
ROI, qualified leads and revenue growth, not vanity metrics.
Highlight impressions, clicks and other vanity numbers.
Get an e-commerce SEO plan prioritised by which fixes and pages will pay back first.
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Technical, content and competitor analysis rolled into a plan ordered by expected payback.
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A category and internal linking structure matched to real search demand.
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Original, conversion-aware copy produced at the scale your catalogue needs.
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Crawl control, canonicals, pagination, speed and schema fixed on your platform, whatever it is.
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Buying guides, digital PR and authority building that widen your reach past brand terms.
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Monthly reporting on organic revenue, orders and rankings by category.
Book a call →We audit the store end to end and rank every opportunity by revenue impact and effort.
Demand mapped to categories, subcategories and products so structure mirrors how people shop.
Crawl, indexation, speed and schema issues fixed at platform level.
Category copy, product content and guides produced in batches without sacrificing quality.
Organic revenue reviewed monthly and effort reinvested into the categories responding best.
Healthcare / PharmaPharmacy and wellness e-commerce needs accurate, compliant product content that both regulators and rankings reward.
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Hospitality (Hotels, Restaurants & Travel)Resorts, tour operators and travel brands selling day passes and packages online compete with the large travel portals for every click. Site structure built around buying intent wins those orders direct.
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RetailMulti-category retailers balance breadth and depth. We structure sprawling catalogues so every department earns visibility.
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Real EstateProperty listing sites that also sell furniture packs, home services or premium placements run a storefront beside the portal. We keep both indexed cleanly so neither cannibalises the other.
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IT & TechElectronics and software stores fight on model numbers, versions and compatibility searches. Precise product data and comparison pages take those high-intent clicks.
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EducationBookshops, course providers and learning-kit stores see demand rise and fall with term dates and entrance tests. Seasonal category planning captures each wave while it lasts.
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E-commerceMulti-vendor platforms and marketplaces multiply URLs faster than any other store model. Crawl control and canonical rules keep seller pages from drowning the categories that earn.
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BFSIComparison sites and financial product stores need every rate page and calculator indexable and trusted. Correct markup turns those pages into rich results that outpull the banks themselves.
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AutomobileParts and accessories stores win on fitment searches. Structured data by make and model gets the right part in front of the right driver.
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B2BWholesale catalogues with bulk pricing, minimum orders and account gates still need public pages that rank. We expose what should be indexed and shield what should not.
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ManufacturingManufacturers selling direct rank spec-heavy product ranges for the exact technical searches their buyers run.
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LifestyleHome, beauty and wellness stores grow through inspiration and gifting searches that start long before the product page.
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FashionSeasonal ranges, size variants and trend-led searches demand agile architecture and content that refreshes with every collection.
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RestaurantsFood brands selling hampers, meal kits and pantry ranges online do most of their year around festivals and holidays. Category pages built for those occasions convert the appetite into orders.
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Across clients worldwide, we have taken brands from invisible to page one and into AI answers.
See all 300+ clients →“Manan and his team redeveloped and SEO-optimised our website and built educational content that truly resonates with our ideal clients. The UX feels far more intuitive. They go above and beyond, and they are now running a LinkedIn outreach program for B2B founders too.”
No scripts, just what working with us actually did for their business.
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Sister brand · AI consultancyMarketinCrew SEO puts you on the page. AI Crew's Content Studio keeps you on the page, cited inside ChatGPT and Perplexity, and shipping ten times more content without ten times the team.
AI Crew is the AI consultancy arm of MarketinCrew. 12 years of marketing DNA, wired into AI.
Everything a store needs to grow organic revenue: technical health at catalogue scale, category architecture, product and category content, structured data, faceted navigation control, content marketing and link building, reported against revenue rather than traffic.
Scale and intent. Stores manage thousands of URLs, constant stock changes and filters that multiply pages endlessly, and success is measured in transactions. Standard SEO playbooks break on all three.
Shopify and Shopify Plus, WooCommerce, Magento, BigCommerce, Salesforce Commerce and custom headless builds. As an e-commerce SEO company we adapt the roadmap to the platform rather than forcing one method everywhere.
Technical and category fixes typically show within 2 to 3 months. Meaningful revenue growth usually builds from month four onward and compounds, depending on your starting authority and competition.
Usually categories. They target the highest-intent, highest-volume commercial searches and lift every product beneath them. Products follow, prioritised by margin and demand.
Yes. We combine skilled copywriters with structured briefs and careful, human-edited drafting workflows, so quality holds at volume and nothing reads templated.
Organic revenue, orders and conversion rate by category, alongside rankings and visibility. Every report ties the work to money, because that is what it is for.
We have grown stores across fashion, lifestyle, healthcare and retail among 14 industries, with 7,000+ keywords ranked and teams in four global offices watching your markets. Revenue first, always.
Get an e-commerce SEO strategy prioritised by revenue impact across your whole catalogue.
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