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Ceque JLL: work by MarketinCrew
Ceque JLL
CEQUE, the Centre for Equity and Quality in Universal Education, works inside government schools on teacher quality and classroom learning, and runs India Learning Week. Our work here is the event film and the campaign set around it. The cover card on this page carries the JLL mark alongside CEQUE's.
- 01How they came inThe programme runs in classrooms, which means most of what it achieves is invisible to anyone not standing in the room. It needed film and posts that put that on record.
- 02What we took onFilming and cutting a key event, then building the campaign set around it, from India Learning Week to the Teacher's Day painting competition and the child labour message.
- 03How it runsThe tone stays sober and the children stay the subject. Posts name real schools and real winners rather than talking about impact in the abstract.
- 04Where it standsSix campaign pieces are on this page, film frames and posts together.
Campaigns and posters
Event film cut down for social, plus the poster set around it. A champion teacher frame shot with a full class, a data to drive improvement post about tracking classroom teaching, the Teacher's Day painting competition results naming the winning teachers and their ZP schools in Palghar, and a child labour message. The India Learning Week lockup runs across the set.
“Every child needs a champion teacher.”
Line from the CEQUE campaign set
Photography
Asked about this work
What did MarketinCrew do for CEQUE?
Filmed and edited a key event, then built the campaign posts that run alongside it.
Why name individual schools and teachers?
Because a named ZP school in Palghar is checkable and a claim about impact is not. It also matters to the people in it.
What is India Learning Week?
A CEQUE programme. Its lockup runs across the campaign set on this page.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design