GTS (Global Technology Solutions), work by MarketinCrew

GTS (Global Technology Solutions)

B2B
The client

GTS (Global Technology Solutions)

GTS is a customer experience and AI firm working with regulated industries, healthcare, government and higher education. We run their lead generation: individually researched LinkedIn outreach to a small list of high value prospects, a newsletter and a landing page behind it. We also cut the client story videos, though what can be published is limited by what their own clients allow.

  1. 01How they came inThe list is deliberately small. High value prospects in contact centre workforce management and healthcare, researched one at a time rather than blasted.
  2. 02Written for the personEach reply is drafted from that prospect's profile and the thread so far, not pulled from a sequence template, because these buyers can tell the difference.
  3. 03Somewhere for a reply to landA newsletter and a landing page sit behind the outreach, monitored daily, so an interested reply has a next step instead of a dead end.
  4. 04Video, checked before it goes outClient story edits are cut university by university, with voiceover and subtitles added after approval, and every piece is checked against client confidentiality before publishing.
GTS (Global Technology Solutions) campaign imagery
2014founded, Genesys Premier Partner since
GTS (Global Technology Solutions) craft photography
3AI products designed: OmniBots, OmniAssist, OmniDARS
WebsiteCampaignsProduct DesignSocial
Visit gtscx.ai

MarketinCrew is the digital marketing agency for GTS (Global Technology Solutions), a customer-experience and AI firm headquartered in Frisco, Texas, founded in 2014 and a Genesys Premier Partner. MarketinCrew designs and runs gtscx.ai, and produces the campaign and product design for the OmniBots, OmniAssist and OmniDARS platforms.

The work

Brand and identity

Brand identity for Global Tech Services: logo, colour system and the visual language used across the website and decks.

The work

Website and store

gtscx.ai, designed and built by MarketinCrew. The mockups show the design as presented; the screens beside them are the live site.

An invitation for leaders tired of the AI hype. Real AI. Real CX. Real results.

GTS event campaign, designed by MarketinCrew
The work

Campaigns and posters

Event campaigns, partner co-branded creative with Genesys, and solution one-pagers like the City of Doral OmniBot build.

The work

Social media design

OmniBots, OmniAdmin and OmniRAG given a consistent product language, plus the social work aimed at higher-ed and government buyers.

The work

Inside the project

In the competitive realm of Customer Experience digital marketing, staying ahead means embracing innovation and technology. Our recent collaboration with Global Tech Services (GTS) showcases a successful digital transformation that not only enhanced their AI-driven platform but also significantly improved user engagement and satisfaction....

Podcast and films

The GTS (Global Technology Solutions) film

The film we made for GTS (Global Technology Solutions), walking through the work and what it did.

Case film Website transformation for GTS
Genesys Premier Partnersince founding, ~100 years combined experience
3 AI productsOmniBots, OmniAssist, OmniDARS
Frisco, Texaswith teams across US, Canada and India
Questions

Asked about this work

What does MarketinCrew do for GTS?

Website design and build for gtscx.ai, campaign design for events and partner programmes, product design for the OmniBots, OmniAssist and OmniDARS platforms, and ongoing social media.

Who is GTS?

Global Technology Solutions, a customer-experience and AI firm founded in 2014 and headquartered in Frisco, Texas. A Genesys Premier Partner, AWS Advanced and Amazon Connect Delivery Partner, and Google Cloud CCAI reseller, serving financial services, government, healthcare and higher education.

Do you work with B2B technology companies?

Yes. GTS is one of several, alongside Acuserve and other B2B accounts. Technical categories need design that clarifies rather than decorates.

Can you design a software product, not just marketing?

The OmniBots, OmniAdmin and OmniRAG work on this page is product design: interface, naming and the way a capability is explained on screen.

GTS (Global Technology Solutions)

Want work like this for your brand?

One team across the brand, the feed, the ads and the shoots.

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