SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
VIP: work by MarketinCrew
VIP
VIP is a toothbrush and household articles brand made by Joshi Plastic Industries, with a head office in Andheri West, Mumbai and a plant at Falna in Rajasthan. It is not the luggage brand of the same name. We built the website, the product catalogue and the social set around a range the site lists as 39 products.
- 01How they came inA manufacturer with a deep catalogue and no proper way to show it. Buyers had to be sent images one at a time.
- 02What we took onA website with the full range on it, a printed product catalogue for the trade, and factory footage cut for social. The site footer carries our credit.
- 03How it runsThe site is split the way a buyer thinks, toothbrushes, household items, then plant and facility, so the manufacturing story sits behind the products rather than in front of them.
- 04Where it standsEleven assets are on this page, two website views, two catalogue spreads, five site and social pieces and one film frame.
Website and store
The full site, homepage through to the plant and facility page. The manufacturing page runs the process as four stacked bands, moulding, bristling, trimming, packaging, over real factory footage, and closes on the sustainability work, the solar plant and the rain water harvesting.
Campaigns and posters
The printed product catalogue for the trade. Spreads for the prime hygiene pack and the cloth hanger with the variety and case pack listed against each, and a back cover carrying the corporate office and plant addresses so it works as a leave behind on its own.
“A catalogue brand needs the whole range visible, not one hero product and a phone number.”
MarketinCrew
Photography
A frame from the factory film, shot inside the packing floor with crates and cartons stacked to the ceiling and the logo held over it. Black and white, no staging.
Inside the project
MarketinCrew thrives on reshaping brands through innovative strategies and execution. Collaborating with VIP, a renowned lifestyle brand, we executed a complete brand revamp.
6 pieces we made for VIP
4 social media design · 2 website design
Asked about this work
Is this the VIP luggage brand?
No. This is V.I.P Toothbrush and Household Articles, made by Joshi Plastic Industries in Mumbai, with a plant at Falna in Rajasthan.
What did MarketinCrew build?
The website, the printed product catalogue and the social and video content. The site footer carries our credit.
Why put the factory on the website?
Because the buyer is often a distributor or a bulk purchaser, and for them the plant, the capacity and the quality process are part of the pitch.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →
Social media design
The built site shown as it is used. Homepage on a laptop, the full toothbrush range page, the household items page with every mop, brush, comb and hanger listed and priced, and the range counter block, 30 plus years, 39 products, monthly capacity.