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The Fern Hotels: work by MarketinCrew
The Fern Hotels
The Fern Sattva Resort at Polo Forest is a resort property set near the Polo forest and its old temple ruins. We run the social content and the paid campaigns, built around what there is to do in the area rather than around the room itself.
- 01How they came inA resort whose strongest asset sits outside its walls. The forest, the heritage carvings and the drive itself are the reason people book, and none of that was leading the marketing.
- 02What we took onSocial content and paid campaigns across feed and stories, with creative that sells the destination first and the property second.
- 03How it runsContent is planned around the calendar, so festivals, long weekends and seasonal windows each get their own creative and their own campaign. Ads run in feed and story placements with the offer stated plainly.
- 04Where it standsCampaign creative and organic content now share one look, with the surrounding forest and heritage sites carrying the message.
Campaigns and posters
Paid and organic creative built on what surrounds the resort, from the carved temple pillars ten minutes away to the festival weekends people plan trips around. Run as feed and story placements with the offer stated up front.
Photography
Location footage and stills from around the property, used to give the ads something real to sit on rather than stock scenery.
Inside the project
At MarketinCrew, we excel in creating captivating marketing strategies for hospitality brands. Our collaboration with Fern Hotels in Gujarat is a prime example of how we drive engagement and bookings through performance marketing and compelling content. 1,300+ booking enquiries generated.
Asked about this work
What kind of campaigns run for the resort?
Social and paid campaigns across feed and story placements, planned around festivals and seasonal travel windows.
Why does the creative lead with the area rather than the rooms?
Because the forest and the heritage sites nearby are the reason for the trip. The property is the answer to where you stay, not why you go.
Do you handle both organic and paid?
Yes. The same creative direction runs across the organic feed and the paid placements.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design