SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Radiance Rx
Health and wellness · United States134Organic traffic / month, from 2
- Aesthetics spa in Penndel1
- Diamond Microdermabrasion in holland1
- Diamond Microdermabrasion in langhorne1
- Med spa in Holland1
SEO & Content4.4 rated on Google
Leading app marketing agency that fills your funnel with installs that actually retain
Building the app was the easy part; getting it discovered, downloaded and opened daily is where most products stall. Our app marketing services cover the full journey, from app store optimisation and launch strategy to paid user acquisition and retention, measured in active users rather than downloads.
Building the app was the easy part; getting it discovered, downloaded and opened daily is where most products stall.
Read moreRead less
Our app marketing services cover the full journey, from app store optimisation and launch strategy to paid user acquisition and retention, measured in active users rather than downloads.
300+Brands serviced
300+Client stories
14Industries
60+Crew
Recent seo & content work
Proof
App Marketing results we can show you
Every figure below comes from the monthly report that client receives. Positions are from the latest reported month.
Tysons Ballroom
Education and arts · United States1,924Organic traffic / month, from 254
- Ballroom dance classes in tysons1
- Ballroom dance classes in vienna1
- Ballroom dance classes near me1
- Ballroom dance studio in vienna1
Yoga in Paris
Health and wellness · France10Keywords at position 1
- Club de Yoga à Paris1
- Cours de Yoga à Paris1
- Professeur de Yoga à Paris1
- Top yoga classes in paris1
Saanwee Performing Arts
Education and arts · United States16Keywords at position 1
- Bharatanatyam dance classes in Leesburg1
- Bharatnatyam dance classes in Falls Church1
- Bollywood dance classes in south riding1
- Date Night Dance in south riding1
Charkha & Loom
Fashion · India2,392Organic traffic / month, from 1,955
- Dolce Far Niente summer dress1
- Handloom Denim Midi Dress1
- Maheshwari silk maxi dress1
- Penelope Gingham Two Piece1
The Scentz Company
Consumer goods · United Kingdom10Keywords at position 1
- Best Car Air Freshener Sprays for UK Drivers1
- Blast Can vs Mist Spray1
- Car Air Freshener Poly Cards1
- Hanging Car Air Fresheners Guide1
What is App Marketing
App marketing is the discipline of growing a mobile app across its whole lifecycle: positioning before launch, app store optimisation (ASO) on the App Store and Google Play, paid user acquisition, web visibility for the searches that lead to installs, and the retention work that keeps users active after day one. It treats a download as the beginning, not the goal. Discovery itself is changing too, with people asking AI assistants which app to use, so an app's web presence and reviews now shape recommendations well outside the store listings.
App marketing is the discipline of growing a mobile app across its whole lifecycle: positioning before launch, app store optimisation (ASO) on the App Store and Google Play, paid user acquisition, web visibility for the searches that lead to installs, and the retention work that keeps users active after day one.
Read moreRead less
It treats a download as the beginning, not the goal. Discovery itself is changing too, with people asking AI assistants which app to use, so an app's web presence and reviews now shape recommendations well outside the store listings.
Core Points of App Marketing Services
App Store Optimisation (ASO)
Titles, keywords, screenshots and descriptions tuned so your app ranks and converts in both stores.
Paid User Acquisition
Apple Search Ads, Google App Campaigns and social UA run against cost-per-install and LTV targets.
Launch & Pre-Launch Strategy
Positioning, waitlists and launch sequencing that give a new app real opening momentum.
App Web Presence & SEO
Landing pages and content that capture best-app searches and route them to install.
Retention & Engagement
Onboarding, push and lifecycle messaging that turn installs into daily active users.
Analytics & Attribution
Tracking that shows which channels deliver users who stay, spend and refer.
Why it matters
Why your business needs app marketing
Downloads Mean Nothing Without Retention
Most apps lose the majority of new users within days. Marketing that stops at the install celebrates numbers that never become revenue.
The Stores Are Search Engines
Most installs start with a store search, and ASO decides who gets found. Rankings there compound exactly like web rankings do.
Paid UA Burns Without a Funnel
Buying installs into a leaky product wastes budget at scale. Acquisition and retention have to be built and measured together.
Launch Windows Do Not Reopen
The stores and the press pay most attention to an app around launch. A planned launch multiplies that moment, an unplanned one wastes it.
People Ask AI Which App to Use
App recommendations increasingly come from assistants summarising reviews and web coverage. Your reputation outside the store now drives installs inside it.
Attribution Is Genuinely Hard
Between platform privacy changes and multiple channels, knowing what works takes real measurement design. Guesswork gets expensive fast.
Benefits
Key Benefits of App Marketing Services from MarketinCrew
ASO lifts your rankings for the store searches your future users already run.
Paid acquisition managed to cost-per-install and payback targets, not spend milestones.
Onboarding and lifecycle work turn downloads into retained, paying users.
Positioning, assets and sequencing ready before day one, so momentum starts immediately.
Web SEO and content capture install intent from Google and AI assistants alike.
Attribution and cohort reporting show which channels produce users worth keeping.
Comparison
Why businesses choose MarketinCrew over other app marketing agencies
Tap any point to see the difference.
01Success Metric
MarketinCrew's App Marketing Services
Retained active users and payback, not raw installs.
Other Agencies
Download counts that hide the churn underneath.
02ASO
MarketinCrew's App Marketing Services
Continuous keyword and creative testing in both stores.
Other Agencies
Store listing written once at launch and forgotten.
03Acquisition
MarketinCrew's App Marketing Services
Channel mix managed against LTV and cost-per-install caps.
Other Agencies
Budget poured into one network on autopilot.
04Retention
MarketinCrew's App Marketing Services
Onboarding and lifecycle work included from day one.
Other Agencies
Retention treated as somebody else's problem.
05Web Presence
MarketinCrew's App Marketing Services
Landing pages and SEO capturing install intent off-store.
Other Agencies
No presence beyond the store listing itself.
06Reporting
MarketinCrew's App Marketing Services
Cohort and attribution reporting you can act on.
Other Agencies
Screenshots of a dashboard with no interpretation.
07Marketing strategy
MarketinCrew's App Marketing Services
Custom growth strategy built around your business goals and audience.
Other Agencies
Pre-built marketing templates re-used for multiple clients.
08Focus on real results
MarketinCrew's App Marketing Services
ROI, qualified leads and revenue growth, not vanity metrics.
Other Agencies
Highlight impressions, clicks and other vanity numbers.
Ready to Grow Active Users, Not Just Installs?
Get an app marketing plan across ASO, acquisition and retention, built around your metrics.
Grow My App →What we offer
Our app marketing services
ASO Audit & Optimisation
Keyword research, metadata, screenshots and A/B tested store creative for iOS and Android.
Book a call →
User Acquisition Campaigns
Apple Search Ads, Google App Campaigns and paid social managed against install and LTV goals.
Book a call →
Launch Playbook
Pre-launch positioning, asset production and a week-by-week launch plan.
Book a call →
App Landing Pages & SEO
A web presence that ranks for category and best-app searches and converts them to installs.
Book a call →
Retention Programmes
Onboarding flows, push and email lifecycle campaigns designed around your activation metric.
Book a call →
Growth Reporting
Install, retention and revenue dashboards with cohort analysis explained in plain language.
Book a call →Process
Our App Marketing process
- 01Product & Metrics Audit
We dig into your app, store presence, funnel data and competitors before recommending anything.
- 02Growth Strategy
Channels, budgets and targets agreed against the metric that matters, retained active users.
- 03Optimise the Stores
ASO improvements shipped and tested so organic installs climb while paid campaigns run.
- 04Acquire & Activate
Campaigns launched alongside onboarding improvements, so bought users actually stick.
- 05Analyse & Scale
Cohorts reviewed monthly, budget moved to the channels producing users who stay.
Industries served
App Marketing Services for Every Industry
Healthcare / PharmaHealthcare / Pharma
Health and fitness apps grow on trust. We market them with the compliance care and credibility the category demands.
Explore Healthcare / Pharma →
Hospitality (Hotels, Restaurants & Travel)Hospitality (Hotels, Restaurants & Travel)
Hotel and travel apps are downloaded for one trip and deleted after it. Booking-moment acquisition and loyalty-led journeys keep them installed for the next one.
Explore Hospitality →
RetailRetail
Retail apps earn their place by making the shop faster than the website. We win installs through seasonal moments and earn repeat opens with notifications shoppers actually welcome.
Explore Retail →
Real EstateReal Estate
Property apps win users during a hunt that lasts months. Alert-driven onboarding and saved-search nudges keep house hunters opening yours daily until they buy.
Explore Real Estate →
IT & TechIT & Tech
Productivity and utility apps depend on being found for the job they do. ASO keyword work and feature-led store creative convert problem searches into installs.
Explore IT & Tech →
EducationEducation
Edtech apps win by reaching students and parents at decision moments, from exam season to enrolment windows.
Explore Education →
E-commerceE-commerce
Shopping apps live on repeat purchase. We acquire buyers, then use lifecycle messaging to make your app their default store.
Explore E-commerce →
BFSIBFSI
Fintech apps face strict rules and sceptical users. Clear positioning and store credibility turn both into installs.
Explore BFSI →
AutomobileAutomobile
Dealer, servicing and connected-car apps struggle to stay on the phone past week one. We market the features owners genuinely use so the app becomes part of running the car.
Explore Automobile →
B2BB2B
Business tools fight low browse traffic in the app stores. We pair ASO with web content and sales enablement so teams arrive searching for you by name.
Explore B2B →
ManufacturingManufacturing
Field service, catalogue and configurator apps support the sale rather than chase the charts. We drive adoption through the channels your distributors and engineers already trust.
Explore Manufacturing →
LifestyleLifestyle
Fitness, dating and habit apps compete in crowded categories where sharper positioning and store creative decide the winner.
Explore Lifestyle →
FashionFashion
Fashion apps thrive on drops, wishlists and exclusives. Messages timed to each collection and considered re-engagement flows keep style-led users coming back.
Explore Fashion →
RestaurantsRestaurants
Ordering and reservation apps live and die by frequency. Geo-targeted acquisition and tempting offers straight to the lock screen turn one delivery into a habit.
Explore Restaurants →
Proof, not promises7,000+Keywords ranked
Across clients worldwide, we have taken brands from invisible to page one and into AI answers.
See all 300+ clients →Selected work
Client work behind seo & content
Cotton CottageWebsite Design, Social Media, Performance Marketing, Photography
The American JointBrand Identity, Social Media, Performance Marketing
The Fern HotelsSocial Media, Performance Marketing
Dr. Sheth's ClinicWebsite Design, Social Media, Performance Marketing
AvtaaraSocial Media, Performance Marketing
KalaaiWebsite Design, Brand Identity, Social Media, Photography
Popinjay EventsWebsite Design, Social Media
Vital Smart LabsWebsite Design, Social Media
In action
See all BTS →The crew at work on seo & content
Western Cablex
Vendiman
Western Cablex
Western Cablex
Acuserve
Acuserve
Client stories
Hear it from Dr.
“Manan and his team redeveloped and SEO-optimised our website and built educational content that truly resonates with our ideal clients. The UX feels far more intuitive. They go above and beyond, and they are now running a LinkedIn outreach program for B2B founders too.”
Dr. Anish DesaiFounder, Alloveda AI · USA
4.4on Google
Clients and crew, on camera, in their own words.
No scripts, just what working with us actually did for their business.
Watch all the video testimonials →
More in SEO & Content
Related services
Sister brand · AI consultancyPair your SEO with AI-native content
MarketinCrew SEO puts you on the page. AI Crew's Content Studio keeps you on the page, cited inside ChatGPT and Perplexity, and shipping ten times more content without ten times the team.
AI Crew is the AI consultancy arm of MarketinCrew. 12 years of marketing DNA, wired into AI.
FAQ
Frequently Asked Questions About MarketinCrew's App Marketing Services
1. What does app marketing include?
Everything that grows an app: app store optimisation, paid user acquisition, launch strategy, web and SEO presence, retention campaigns and analytics. We run them as one funnel, because installs without retention are just spend.
2. What is ASO and how is it different from SEO?
ASO (app store optimisation) is ranking inside App Store and Google Play search results using keywords, creative and conversion signals. The mechanics differ from web SEO but the compounding effect is the same.
3. How much does it cost to market an app?
It depends on category, competition and how aggressive your install targets are. We scope budgets after auditing your funnel, and every campaign runs against agreed cost-per-install and payback caps.
4. Can you help before our app launches?
Yes, and earlier is better. Pre-launch positioning, store asset preparation, waitlists and press outreach decide how much momentum day one actually delivers.
5. Do you run Apple Search Ads and Google App Campaigns?
Yes, both, plus Meta, TikTok and programmatic UA where the audience fits, managed as a single mix so channels compete for budget on performance.
6. How do you improve retention, not just installs?
We work on onboarding flows, activation moments, push and email lifecycle campaigns, and feed retention data back into acquisition targeting, so spend goes toward users who behave like your best cohorts.
7. How do you measure app marketing success?
Cost per install, activation rate, day 7 and day 30 retention, and revenue per cohort. Reported monthly with clear recommendations, never raw exports.
8. Why choose MarketinCrew as your app marketing company?
One team covering ASO, paid acquisition, web SEO and retention across four global offices, with 300+ clients behind us. Full-funnel app marketing solutions, measured in users who stay.
300+ brands, 3 continents
Ready to Turn Your App Into a Growth Machine?
Get an app marketing strategy across stores, paid and retention, built around your unit economics.
Get Started with App Marketing →