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What MarketinCrew did for Charcoal Eats
Biryanis are the perfect Indian dish for any special occasion! But why sweat in the kitchen when you can have them delivered right to your doorstep? MarketinCrew shot and edited a fun video for Charcoal Eats, an established Indian joint that serves signature biryanis to highlight exactly that. The video accentuates the brand's expertise in making any occasion perfect with their delicious biryanis.
Charcoal Eats on film
CHARCOAL EATS - PROMO AD VIDEO | MarketinCrew | 2022
Selected work for Charcoal Eats
Campaign creatives, product shoots and the store. Tap any tile to enlarge.
The challenge
Charcoal Eats wanted to remind people that a great biryani does not have to mean sweating in the kitchen. The video needed to make their signature biryanis feel like the easy hero of any special occasion, appetising enough to drive a craving and an order.
What MarketinCrew delivered
We shot and edited a fun, mouth-watering promo that put the biryani front and centre, from the steam to the layers to the moment it lands on the table. The pacing and food styling were built to celebrate the brand's expertise and make delivery feel like the smart choice.
The outcome
Charcoal Eats came away with a scroll-stopping food film ready for social and campaigns. It captured the brand's promise, that any occasion is better with their biryani, in a way that made people hungry.
On set with the Charcoal Eats crew
Charcoal Eats client story, answered
What did MarketinCrew do for Charcoal Eats?
We produced a promotional food video for Charcoal Eats, shooting and editing a fun, appetising film that showcased their signature biryanis and delivery convenience.
Do you make food and restaurant videos?
Yes. Food and hospitality video is one of our specialities, from appetising product films to social reels, all styled and edited to trigger cravings and orders.
What makes a good biryani or food promo video?
It comes down to food styling, close-up detail and timing. For Charcoal Eats we focused on the textures and the reveal so the biryani itself did the selling.
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