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Cotton Cottage: work by MarketinCrew
Cotton Cottage
Cotton Cottage is an Indian cotton clothing brand selling through its own Shopify store. We run the storefront and the creative that feeds it: homepage and category layouts, product pages, sale landing pages, plus the posters, reels and video edits the performance marketing team needs. Collaboration campaigns, like the Savio collection, are planned and shot with us too.
- 01How they came inIt started as website work and grew. We now sit across design, video and the store itself. Social media strategy is the one thing outside our scope.
- 02Everything runs to a launch dateSummer collection on 1 March, end of season sale on 15 July. Each one needs a homepage, banners and category pages built and signed off a week ahead of the sale going live.
- 03Rebuilding the product page around how people shopDescription moved above size selection, fabric and fit went into collapsible tabs, an Explore Fabrics section was added, and real store photography replaced stock imagery.
- 04Creative on a cycle, not on requestPosters and reels come off templates on a 15-day delivery cycle, tracked in a shared sheet, so the performance and design teams are never waiting on a single person.
MarketinCrew is Cotton Cottage's digital marketing agency. Since taking on the account, MarketinCrew has run the brand's Shopify store (cottoncottageindia.com), social media, Google and Instagram advertising, photography, email campaigns and the 20-years anniversary brand campaign. Cotton Cottage is an Indian handblock-print clothing brand, founded in 2005, with 25 stores across 7 cities.
What search looks like for Cotton Cottage now
Seventeen months of compounding. Monthly organic traffic went from 24.9K to 79.4K, peaking at 130K, and the brand now shows up across ChatGPT, Gemini, Perplexity and Copilot as well as Google.
16 monthly SEO reports, May 2025 to August 2026 on cottoncottage.in
Where they rank today
- Wraparound Skirts2
- ankle length kurta2
- cotton mens kurta2
- plain cotton kurta for men2
- cotton pouch for women3
- long kurta for men4
- short top for women6
- ankle length pants7
Positions as reported in the August 2026 client report.
Visibility inside AI answers
Brand and identity
The Cotton Cottage identity system: wordmark, colour, the block-print motif and how it carries across store, web and social.
Website and store
cottoncottageindia.com, designed and run on Shopify: collection architecture that follows the crafts, campaign banners, and the imagery the store sells with.
Campaigns and posters
Cotton Cottage turned twenty. We built the anniversary identity out of the brand's own block-print textures: a numeral cut from their fabrics, posters, store flexes and offer creatives that ran across print and digital.
“Simple. Chic. Ethnic.”
The Cotton Cottage brand line
Print and packaging
Packaging and print for the store and online orders: branded boxes and tape, plus the sale and Black Friday collateral.
Photography
Shot where the clothes are actually made: the block table, the dye, the wash line, the stitch. And the lookbook that carries it to the store.
Inside the project
In the rapidly evolving fashion industry, digital prowess can make or break a brand. We partnered with Cotton Cottage, a leading name in the fashion space, to overhaul their digital marketing strategy.
262 pieces we made for Cotton Cottage
110 social media design · 47 website design · 42 event posters · 34 brand identity · 19 banners & ads · 6 print & collateral · 2 packaging · 2 reels & video
The Cotton Cottage film
Manan sat down with the Cotton Cottage founders for the MarketinCrew podcast, and the crew shot the brand's 16-years film.
Asked about this work
What does MarketinCrew do for Cotton Cottage?
The full digital retainer: the Shopify store at cottoncottageindia.com, social media, Google and Instagram ads, photography and content shoots, email sale campaigns, and brand campaigns including the 20-years anniversary identity.
Who is Cotton Cottage?
An Indian clothing brand making handblock-printed, handwoven natural-fabric clothing for women and men since 2005, with 25 stores across Mumbai, Thane, Navi Mumbai, Pune, Nashik, Bengaluru and Goa, plus the Beyond Usuals accessories line.
Did MarketinCrew build the Cotton Cottage website?
Yes. The store runs on Shopify and MarketinCrew designs and operates it: collection architecture, campaign banners, sale mechanics and the imagery it sells with.
Is there a podcast with the Cotton Cottage founders?
Yes. Fashion Marketing: The Cotton Cottage Story, on the MarketinCrew podcast, embedded on this page, along with the 16-years brand film the crew shot.
Can MarketinCrew do this for my fashion brand?
That is the point of this page. Book a call and we will walk you through how the Cotton Cottage engagement is structured and what it would look like for your brand.
More clients like Cotton Cottage
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Season sales, festival moments and always-on social, designed to sell without ever leaving the brand's hand-made register.