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Heetesh Shah: work by MarketinCrew
Heetesh Shah
Heetesh Shah is an occasion wear label that dresses both sides of a wedding party. The work runs menswear and womenswear together, embroidered kurta sets and sherwanis next to ruffled gowns and lehengas, all shot in studio against deep plum drapes. MarketinCrew handles the shoot direction and the social feed built from it.
- 01How they came inA designer label with a full rack and no consistent way of showing it. Clothes like these are sold on drape and detail, and neither survives a phone snap in a shop mirror.
- 02What we took onStudio shoots for the collection, then the feed design around them. One backdrop, one light treatment, so the pieces change from frame to frame and nothing else does.
- 03How it runsCollections are shot in blocks. Jugalbandi was built that way, menswear and womenswear photographed on the same set so the campaign reads as one family rather than two shoots stitched together.
- 04Where it standsThe grid now works as a lookbook. Someone landing on it can see the range, the fit and the finish without opening anything else.
Photography
Studio work on a plum drape set. Ruffled gowns, embroidered kurtas and sherwanis, lit so the fabric and the threadwork stay legible at phone size.
Asked about this work
What did MarketinCrew actually do here?
Shoot direction and photography for the collections, then the social design and campaign artwork built from those frames.
Are the clothes shot on models or on stands?
On models. Occasion wear only reads properly when it is being worn and moved.
Do you shoot menswear and womenswear separately?
No. Both were shot on the same set in the same block, which is what lets a campaign like Jugalbandi hold together.
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