Kaycee: online store, product shots

The client

Kaycee

Kaycee is a fashion brand selling vegan footwear alongside bags, blazers, co-ord sets and coats. The work covers the online store, the product photography and the social content that runs off it.

01How they came inWebsite design, social media and photography are the listed disciplines. A colour-led footwear range needed shots that sold the colour and a store that made it easy to buy.
02What we took onThe store, six product photographs and campaign creative built from the same shoot.
03How it runsProduct shot flat and in wear in the same frame, so a customer sees the shape and the fit at once. The store is built mobile first, with category navigation across the top and a WhatsApp contact button held on screen.
04Where it standsThe photography set and the store are both in use, and the shoot feeds the campaign and social creative.

The work

Website and store

The store on mobile. Wordmark and wishlist at the top, a scrolling category strip for footwear, bags, blazers, co-ord sets and coats, sale badges on the grid, and a WhatsApp contact button pinned within thumb reach.

The work

Campaigns and posters

Campaign creative pulled from the same shoot as the product photography, so the ad and the product page show the same shoe in the same light.

“Colour was the product. We shot it that way.”
MarketinCrew

The work

Photography

Six product photographs. Heels in pink, green, lime and cream laid out on white with a model wearing one pair in frame, which shows the colour range and the fit in a single shot.