Desi Taanka: nightwear shoots, social

The client

Desi Taanka

Desi Taanka, styled Desi Taanka by The Mystiquee, makes printed nightwear and loungewear for children and families. Matching sets, licensed prints and coordinated pyjamas photographed on real kids rather than mannequins.

01How they came inA small clothing label selling printed nightwear, with product that photographs well and a feed that was not showing it properly.
02What we took onProduct and lifestyle photography plus the social design that sits around it. Studio days with child models, flat lays of the sets, and the offer and announcement artwork built on top.
03How it runsSets are shot two ways. On the child, on solid colour backdrops that match the print, and flat with props so the fabric and the piping read clearly. The social artwork reuses the same shots so the grid stays one brand.
04Where it standsTwenty three photographs and four campaign pieces in the archive, plus five behind the scenes clips from the shoot days.

The work

Campaigns and posters

Offer and announcement artwork cut from the same shoot, including the licensed print launches and the birthday sale run, so the promotional posts and the product posts look like one brand.

“The product is small and printed, so the photography has to do the selling. We shot every set twice, once on a child and once flat.”
MarketinCrew

The work

Photography

Twenty three frames of printed nightwear shot two ways, on child models against colour matched backdrops, and flat with props so the piping, the pocket and the print scale all read at thumbnail size.