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Sizeupp: work by MarketinCrew
Sizeupp
Sizeupp is a clothing brand. We plan and run the shoots behind each collection, from casting and locations through to the shot list, and handle the website, SEO and the performance marketing that carries the launch.
- 01Cast for the clothesSamples go to the models to try on before anything is locked, and a backup is held for each slot, because a garment that does not fit on the day costs a whole shoot.
- 02One location, several setsWe look for locations that give multiple looks in a single place, which keeps the day tight and the cost down. Mood board agreed before the date is fixed.
- 03Get the site ready in parallelMeta tags, descriptions, content and tracking sorted before the campaign, plus a technical pass on indexing with the development team so the traffic has somewhere solid to land.
- 04Launch and read the numbersBanners, ads and social go out against the launch, and traffic and conversion are tracked so the next collection is planned on evidence rather than instinct.
Campaigns and posters
Two campaign layouts built off the shoot: the model held full length against a neutral ground, green frame lines, and a large serif headline over the lower third.
“If the clothes are cut for a body, that body has to be in the picture. Nothing else about the campaign matters as much.”
MarketinCrew
Photography
Eight frames from an outdoor set of macrame, bamboo and jute. Men's and women's pieces shot full length so the cut and the drape are visible.
Asked about this work
Why shoot full length?
Because fit is the buying decision here. Cropped fashion frames hide exactly what a plus-size customer is trying to judge.
Who is in the pictures?
Models wearing the sizes the label sells, men's and women's, on the same set.
Is the set built or found?
Built. Macrame curtains, a bamboo screen, jute matting and a cane chair, dressed outdoors in daylight.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design