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Rajnita Gupta: work by MarketinCrew
Rajnita Gupta
Rajnita A Gupta is a modern Indian couture label selling at rajnitagupta.com. Collections in the work include Akira and the Mansi autumn and winter lookbook.
- 01How they came inA couture label needs a shop that does not fight the clothes. Colour is the whole point of the collection, so the site around it had to stay quiet.
- 02What we took onThe ecommerce website design: home, shop, about and contact, with collection landing pages and product listings priced in Rs.
- 03How it runsWhite ground, thin serif wordmark, and full-bleed campaign imagery carrying the colour. Collection pages open on a single hero, Akira, with a shop-now straight off it. Print work follows the same restraint, black and white founder frames and a lookbook that lets the garments run edge to edge.
- 04Where it standsWebsite, collection campaign pages, the Mansi lookbook and a founder-led social frame make up the current set.
Website and store
Ecommerce design on a white ground: shop, collection landings and product listings priced in Rs., with campaign imagery doing the colour work and the interface staying out of the way.
Campaigns and posters
Collection launch pages built around a single hero image and one shop-now, plus the browser and device mockups used to present the build.
“Mansi celebrates the way a woman wants to be seen.”
From the Mansi lookbook, Rajnita A Gupta
Photography
Lookbook and campaign layouts that let the garments run to the edge, with the Mansi autumn and winter spreads set as a printed book.
1 pieces we made for Rajnita Gupta
1 website design
Asked about this work
Why a white site for a colourful label?
Because the clothes are already loud. A neutral interface makes the emerald, the yellow and the fuchsia carry the page.
Are prices shown on the site?
Yes, product listings carry prices in Rs. straight on the collection pages.
Is the lookbook print or digital?
It is laid out as a printed book, spread by spread, and used for both.
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Social media design
Founder-led frames in black and white, cropped tight and typeset in the same thin serif as the wordmark.