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The Terrace: work by MarketinCrew
The Terrace
The Terrace is a bar and dining room in Leamington Spa. Its calendar runs on live music, DJ nights and festive sittings, so the marketing job is really a publishing job. We handle the event artwork, the seasonal menus and the food photography that sits behind both.
- 01How they came inThey had a full events calendar and no consistent way of announcing it. Every gig, every festive sitting and every menu was being made from scratch, so nothing looked like it came from the same room.
- 02What we took onSocial and campaign artwork for the event calendar, the seasonal menus in print, and the food and drink photography that feeds both. One visual language across all of it.
- 03How it runsWe work off the venue's booking calendar. Each act, party night and seasonal menu gets its artwork built in the same house style, sized for feed, story and the printed sheet on the table.
- 04Where it standsThe event artwork and the menus now share one look. New listings drop into the template rather than starting from a blank page.
Campaigns and posters
Artwork for the venue's live music, DJ and festive nights, built to one house style so a run of very different acts still reads as one place. Each one carries the date, the time and the booking route without burying them.
Print and packaging
Seasonal menus laid out in the same visual language as the event posters, with dietary marks running down the dishes so guests can scan rather than ask.
Photography
Food and drink shot in the venue's own low light, used across the menus and the event artwork rather than being made for one post and dropped.
Inside the project
Discover how our team, a pioneer in hospitality digital marketing, successfully revitalized the digital presence of Terrace UK, a prominent hospitality brand in the UK.
54 pieces we made for The Terrace
44 menu design · 9 event posters · 1 brand identity
The The Terrace film
The film we made for The Terrace, walking through the work and what it did.
Asked about this work
What do you actually produce for The Terrace?
Event and campaign artwork for social, the seasonal menus in print, and the food and drink photography that both draw on.
How is the event artwork kept consistent?
Everything is built from one house style, so a jazz night, a DJ set and a festive sitting look like the same venue even though the acts have nothing in common.
Do the menus and the social posts share a look?
Yes. The printed menu and the poster on the feed use the same type, palette and framing, which is the point.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design