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Munchbox: work by MarketinCrew
Munchbox
The Munch Box serves authentic Gujarati and Rajasthani thali in Borivali West, Mumbai. Run by Payal Thakkar, it is a thali-first kitchen where the plate itself is the proposition.
- 01How they came inA neighbourhood thali kitchen in Borivali with a loyal counter trade and almost no presence online.
- 02What we took onA website, then the design that feeds it: social, packaging and menus built around the thali rather than around individual dishes.
- 03How it runsOngoing social and campaign design, with packaging and menu pieces produced alongside so the takeaway box and the feed say the same thing.
- 04Where it standsOne look across the plate, the box and the screen, for a kitchen that had none of it before.
Campaigns and posters
Launch creative for the new Lonavala outlet: posters and offers built around the location launch.
Print and packaging
The takeaway boxes and menus, carrying the same colour and type as the feed so the brand holds from screen to table.
Photography
The thali and the dishes that make it up, shot in the kitchen's own light so the portion on the screen is the portion on the table.
Inside the project
MarketinCrew is adept at launching new restaurant locations with impactful marketing strategies. Our work with Munch Box Mumbai's new outlet in Lonavala is a testament to our expertise in location-based content creation and influencer marketing. 2 million+ views through influencer collaborations.
63 pieces we made for Munchbox
32 packaging · 18 carousels · 11 reels & video · 2 stories
Asked about this work
What did MarketinCrew do for The Munch Box?
A website, plus ongoing social media design, packaging and menu design for a Gujarati and Rajasthani thali kitchen in Borivali West, Mumbai.
Do you design packaging?
Yes. Packaging sits inside our branding work, and for a takeaway kitchen it is the piece the customer actually holds.
Do you work with single-location restaurants?
Often. The Munch Box is one kitchen in one neighbourhood, and the work is scaled to that rather than to a chain.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
Book a call →
Social media design
Thali-led social: the full plate as the hero, shot and laid out so the portion does the selling.