SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Mommy Joon: work by MarketinCrew
Mommy Joon
Mommy Joon came to us unhappy with the content they were getting. They were posting images the owner supplied, plus three amateur shoots a month, and the quality was not where they wanted it. We proposed one proper studio shoot a month instead of three rushed ones, and building the whole month of content out of that single day.
- 01How they came inIntroductory call in January 2024. They already had a social media agency doing regular posts and three amateur shoots a month. The shoots were the problem, and they wanted more reels.
- 02One shoot, done properlyWe swapped three rushed shoots for a single studio day: one photographer on a DSLR, one on a phone camera, and a social media manager on set for the concepts and the styling.
- 03Reels out of the same daySix to seven reels come out of that one shoot, so the month is covered without dragging the team back in every week.
- 04Budget follows qualityThey said they would stretch the budget if the work was better. We built the proposal around the shoot model and sent it across within two days.
Print and packaging
Menus and takeaway sheets set in the Persian arch and border language of the brand, with each dish described plainly so nobody has to ask what it is.
“With a cuisine people have not eaten before, the caption is doing as much work as the photograph.”
MarketinCrew
Photography
Food and interiors shot in the cafe's warm light, feeding the menus, the feed and the campaign artwork from one set of images.
Inside the project
At MarketinCrew, we pride ourselves on transforming brands and creating impactful marketing strategies. Our collaboration with Cafe Mommyjoon is a perfect example of how we can rejuvenate a brand's presence and drive engagement. Reels with Priya Dutt at 1 million+ views. Significant Instagram follower growth within 30 days.
17 pieces we made for Mommy Joon
13 menu design · 4 social media design
Asked about this work
What does MarketinCrew handle for Mommy Joon?
Social content, campaign artwork, the printed menus and takeaway sheets, and the photography that all of it is built on.
Why so much print for a cafe?
Persian dishes need describing. A printed sheet that explains each item does more for a first-time guest than another post does.
Is the photography shot on site?
Yes. The room is a large part of the brand, so the food is shot inside it rather than on a neutral backdrop.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Feed posts that lean on the room as much as the plate. Chai, carpets and patterned walls do the recognition work, the copy explains the dish.