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Ooh Pitaara: work by MarketinCrew
Ooh Pitaara
Ooh Pitara is a bar and kitchen at Hotel Devi's Residency in Turbhe, Navi Mumbai, just off the Mumbai to Pune highway. It trades on evenings out, date nights and cocktails rather than a quick meal.
- 01How they came inA bar in a hotel on a highway. Plenty of passing trade, no reason given to anyone to stop.
- 02What we took onCampaign artwork for the dates that fill a bar, and drinks photography for everything in between.
- 03How it runsOccasion creatives carry the date, the offer and the full address, because half the audience is deciding where to drive. Drinks are shot on the bar itself with the room out of focus behind.
- 04Where it standsDark, candlelit campaign artwork for occasions, and a set of cocktail frames that work as filler posts on any night of the week.
Campaigns and posters
Occasion artwork. Candlelight, wine glasses, the date in a pill at the centre, and the hotel address and phone number spelled out at the bottom where a driver can read it.
“Celebrate the magical evening with us.”
Ooh Pitara campaign artwork
Photography
Drinks shot at the bar. Pressed glass, backlit colour, the room deliberately soft behind so the glass is the only sharp thing in frame.
Asked about this work
Why put the full address on the creative?
Because the venue sits off a highway. Anyone deciding to drive there needs the address in the same frame as the reason to go.
Are the drinks shot on location?
Yes, on the bar top with the room behind.
What drives bookings here?
Dated occasions. Valentine's, festivals and weekend nights are what the campaign artwork is built around.
Want work like this for your brand?
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