MUFG Intime India Private Limited, work by MarketinCrew

MUFG Intime India Private Limited: work by MarketinCrew

The client

MUFG Intime India Private Limited

We handled the marketing work through their rebrand from Link Intime to MUFG. That meant a corporate film covering their service lines, advertisement design, and pushing the new logo, the full legal name and the new byline through every asset. Everything went to their managing director for sign off, so the review loop was tight.

  1. 01How they came inWe were producing a corporate film covering their IPO and client services. Nehal on their side ran the brief and the feedback.
  2. 02The rebrand landed mid-projectLink Intime became MUFG partway through. Logo, full legal name, former name and byline all had to change across the video and the print work.
  3. 03Design review, page by pageReview calls went through it line by line: logo placement to the right of the text, more white in the ad background, byline changed to 'Committed to empowering a brighter future' on every page.
  4. 04Sign offCuts went back same day so their managing director could review before anything shipped.
The work

Campaigns and posters

The corporate film, built on a wall of the firm's own Link Lecture stills and opening on a we are multi faceted title card. Values, services and milestones covered in one cut, using real event footage throughout.

Matching quality with integrity.

MUFG Intime campaign line
The work

Social media design

Market debut and listing announcements. Issue size, application counts and subscription figures set against photographs from the exchange floor, with the MUFG mark and the full entity line on every frame.

Assets in this set7
EngagementMonthly retainer
WorkReports, decks, announcements
Questions

Asked about this work

How fast do listing announcements go out?

They are tied to the listing itself, so the artwork is built ahead and the figures drop in on the day.

Who signs off design on a regulated account?

The client does, and the fixed frame is what makes that quick. Nothing about the layout is up for debate on a deadline.

Is this only social design?

No. The retainer also covers monthly reports, decks and investor collateral.

MUFG Intime India Private Limited

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One team across the brand, the feed, the ads and the shoots.

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