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Alliance Insurance: work by MarketinCrew
Alliance Insurance
Alliance Insurance Brokers is an insurance broking firm. The work is a series of pieces to camera by their own people, filmed in their office against a wall of daylight windows. Named speakers include Aatur Thakkar, Co-founder, and Dr. Yashendra Sharma, Associate Director for Employee Benefits.
- 01How they came inInsurance is bought on trust and explained badly almost everywhere. They wanted their own team on camera saying it plainly.
- 02What we took onA run of talking-head films with the leadership team, plus the title cards, lower thirds and burnt-in captions that carry them.
- 03How it runsOne office set, natural light, a plant in frame, lapel mics. Each speaker gets a name and a job title on screen so the viewer knows who is talking. Captions run throughout because most of this is watched on mute.
- 04Where it standsThe films are cut for YouTube and for social, and one frame here shows an episode running on the channel.
Campaigns and posters
Leaders to camera in the Alliance office, each with a name plate, captions and the brand mark held top right.
“Put the person who actually does the job in front of the camera. It beats a voiceover every time.”
MarketinCrew
Photography
Asked about this work
What did MarketinCrew make for Alliance Insurance Brokers?
A series of talking-head films with their own leadership team, with title cards, name plates and burnt-in captions.
Where were the films shot?
In their office, against the window wall, using daylight.
Were the films built for a specific platform?
They are cut for YouTube and for social feeds, which is why every film carries captions.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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