SEO & Content
Paid Media
Social Media
Design & Development
Branding
Lead Generation
White Label
Equitree Capital
FinanceThe client
Equitree Capital
Equitree Capital invests in small cap Indian companies and holds them for years, not quarters. We make the video that says so. A brand film shot in their own office with the founders talking to camera, then a library of short pieces cut from the same conversations, so the philosophy keeps showing up on LinkedIn between shoots.
- 01How they came inOne shoot day, half past twelve to half past six, natural light in their own office, with the founder speaking for around 60 percent of the film.
- 02Interview, not autocueTheir own person sits off camera and asks the questions, because someone reading a script never sounds like someone who believes it.
- 03Transcribe, then chooseEverything is transcribed and colour coded, cut into a base timeline on Frame IO, so the client picks moments off a screen instead of describing them in an email.
- 04One shoot, months of outputFour edited videos a month, plus short reels, LinkedIn carousels and profile banners, all cut from footage already in hand.
The work
22 pieces we made for Equitree Capital
22 carousels
CadenceMonthly retainer
Designs in set14
BaseIndia
Questions
Asked about this work
What does the retainer cover?
A monthly run of social design: commentary cards, press quote cards and thematic explainers.
Who writes the views?
Equitree. We shape how they read on a screen and keep the whole set consistent.
Why so restrained visually?
It is finance. Clean type and a lot of white space make the numbers easier to trust.
Equitree Capital
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Social media design
Market views turned into design. Founder quote cards for press hits, theme breakdowns for sector calls, all in one restrained palette so the argument stays louder than the layout.