Inventure: stockbroking social design

The client

Inventure

Inventure Growth and Securities Ltd is a broking and investment advisory firm working under the line enhancing fortunes, enriching lives. The content has to teach and entertain in the same feed, advisory concepts on one post and a trader meme on the next.

01How they came inA broking firm with two audiences in one place. People who want to understand a product and people who are already trading and scrolling between orders.
02What we took onA social design programme that runs both registers without the account feeling split in half.
03How it runsThree post types on rotation. Plain explainers that answer one question, such as what an Investment Advisory Portfolio actually is. Sector infographics with market share broken out by company. And reel formats in the language traders already use.
04Where it standsTwenty five campaign assets in the set, all carrying the mark and the tagline, so the light posts and the serious ones read as the same firm.

The work

Campaigns and posters

The full set. Product explainers on the house blue, sector infographics that break market share out company by company, and reel frames built on formats traders already share, all under the same mark and tagline.

“Enhancing fortunes, enriching lives”
Inventure brand line

The work

Photography

Campaign assets25

SectorBroking and advisory

Questions

Asked about this work

Can a regulated firm post memes?

It can, as long as the humour sits on the culture of trading and not on a claim about returns. The explainer posts carry the product detail, the reels carry the personality.

What are the infographics for?

They give a follower a reason to save the post. A sector broken down by company market share is useful whether or not the reader is a client yet.

How is the brand held together across post types?

One blue, one mark, the tagline on every asset. The tone moves, the frame does not.

More work