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Happi
AppsHappi
Happi is a health and wellbeing app. The content we produced covers online consultations with doctors, counselling sessions, everyday self care and a yoga series that teaches named asanas.
- 01How they came inAn app in a category where people rarely say out loud what they are dealing with. The content had to show the feeling first and the product second.
- 02What we took onVideo and photography for the app across several content streams, plus the app store and launch visuals.
- 03How it runsTwo registers run side by side. Quiet observational footage for the emotional side, someone sitting alone with a phone, someone breathing out in the sun, and clear instructional footage for the practical side, with the asana named on screen and the Happi mark in the corner.
- 04Where it standsSeven assets are shown here, spanning the app screen and six content streams gathered under the Happi parent brand.
Website and store
The app screen itself, shot on a handset against the magenta and purple gradient the brand uses, with the wordmark above. This is the frame the launch and store assets are built from.
“lets get Happi”
Happi tagline
Campaigns and posters
Six pieces across the content streams. A video consultation with a doctor on a laptop, a counselling session shot over the shoulder of the counsellor, a woman sitting alone with her phone in low light, a clinician at a consulting desk, a relieved breath outdoors in sunlight, and a yoga how to with the asana named on screen and the Happi mark in the corner.
Photography
The Happi film
The film we made for Happi, walking through the work and what it did.
Asked about this work
What did MarketinCrew produce for Happi?
Video and photography across the app's content streams, covering online consultations, counselling, self care and a yoga instruction series.
Why does the gallery cover several different subjects?
Happi runs several content streams under one brand. Consultations, therapy and the yoga series are all part of the same app rather than separate clients.
Why is some of the footage observational rather than promotional?
Because the moment before someone asks for help is the moment the app is for. Showing that honestly does more than a feature list.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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