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Rang: work by MarketinCrew
Rang
Rang is an Indian restaurant in Paris, competing in a market where the Michelin starred places set the expectation. Our job is to get people through the door: paid social, Google Ads, influencers who actually turn up, and content shot often enough that the feed is not the same three dishes.
- 01Audit the spendThey were spending around 950 euros a month, close to double the intended budget, with a 700 euro magazine placement nobody could justify. Those contracts were pulled apart first.
- 02Put the money where it worksInstagram ads became the priority, boosting existing reels into affluent Paris neighbourhoods, with a working budget of 500 to 600 euros a month.
- 03Shoot on a rhythmScripted content shoots every 45 to 60 days covering new dishes and the staff, plus a local Paris videographer for small frequent shoots so there is always something fresh.
- 04Influencers and guidesFive films and ten designed pieces are shown here: the kitchen films from the MK Studios shoots, the France feed's postcard series and the printed menus.
What search looks like for Rang now
Indian dining in Paris, run through the Google Business Profile. Menu clicks, calls and bookings came directly off the listing month after month.
8 monthly Google Business Profile reports, October 2025 to May 2026
Where they rank today
- restaurant indien in paris11
- Best Indian food restaurant in paris15
- Best indian cuisine in paris16
- Best indian restaurant in paris18
- indian restaurant in paris20
Positions as reported in the May 2026 client report.
Films
Five films from the Rang kitchen in Paris, shot with MK Studios for Lyon Marketing Co: prep at the pass, the pan on the flame and dough stretched to order, plus two reels from the January shoot. Hover any one to play it.
“R.v au coeur de l'Inde.”
Rang's own line, from rang.paris
Print and packaging
Menu design in French: script headings, short dish descriptions, prices in euros, and a note that the spicing can be adjusted. Cooked, as the card says, by Sanjit Rajak.
19 pieces we made for Rang
10 menu design · 8 social media design · 1 brand identity
Asked about this work
Who runs the account?
Lyon Marketing Co, MarketinCrew's French studio, handles the social, the photography and the video.
Is everything in French?
Yes. The posts, the storytelling series and the printed menus are all written in French for a Paris room.
What is on the printed menu?
Biryani, naans, starters to share and accompaniments, each with a short description and a price in euros.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
A feed built on plated dishes, the room and the people running it, plus French-language postcard posts tracing the food back to Irani cafes and Bombay.