Avtaara: jewellery ads and shoots

The client

Avtaara

Avtaara Jewelcarnation is a diamond jewellery brand selling through avtaara.com. The range in the work we ran is everyday diamond pieces, halo drop earrings, floral studs, stacked bands and solitaire rings, rather than heavy bridal.

01How they came inAn online jewellery brand that needed sales, not awareness. The ask was performance marketing on Google and Instagram.
02What we took onRunning the paid side and producing the creative it needed. Product led ad units for Instagram and call and click ads on Google search.
03How it runsThe creative sticks to one formula. One piece, one surface, one line. Purple velvet for the drops, a fold of gold paper for the studs, skin and daylight for the rings. The logo sits top centre and the line sits bottom right.
04Where it standsThe photography set is the client's own and gets reused across the ad units, so the paid work and the organic feed hold the same look.

The work

Campaigns and posters

Square ad units built to be read at thumbnail size. One piece per frame on a strong coloured ground, the wordmark top centre, and a short line with the web address bottom right. The Google set is the plain call and click unit that sits under a search.

“For the exquisite taste.”
Avtaara, from the campaign artwork

The work

Photography

The brand's own shots, hands and skin rather than a white cyclorama. Stacked bands and solitaires worn on the hand in daylight, which is closer to how the pieces are actually chosen.