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Fresh Press: work by MarketinCrew
Fresh Press
The Fresh Press makes cold-pressed juices, signature juices, milkshakes, smoothies, fruit and smoothie bowls, cut fruit, bubble tea, coolers and sandwiches. Bright product, bright brand. We shoot the range and build the menus, campaign panels and posts that sell it.
- 01How they came inFor social media, photography and video, on a menu that keeps growing and needs to be legible in one glance.
- 02What we took onProduct photography, the range panels, the printed menu boards and the everyday feed.
- 03How it runsShoot the product clean, then reuse it everywhere. The same frames carry the menu board, the campaign strip and the social post, so a new item is added once and appears in three places.
- 04Where it standsSeventeen assets published across campaign, social, print and photography.
Campaigns and posters
Two range panels that lay the whole menu out in one strip. Cold-pressed juices, milkshakes, smoothies, cut fruits, signature juices, bubble tea and coolers, each category with its own shot and its own label.
Print and packaging
Three menu boards laid out in colour blocks. Each smoothie bowl or fruit bowl gets its own field of colour, its own overhead shot and its own price, so it can be read from the back of a queue.
Photography
Six product frames on clean pastel sets. The 300ml cup or bottle is always the hero, with the fruit it came from placed beside it so the flavour is obvious before the label is read.
Inside the project
In the competitive landscape of the FMCG sector, standing out is crucial for survival and growth. Fresh Press, a leader in cold-pressed juices, smoothies, and shakes, partnered with us to enhance their market presence and engage a broader consumer base.
20 pieces we made for Fresh Press
10 social media design · 6 menu design · 3 banners & ads · 1 print & collateral
The Fresh Press film
The film we made for Fresh Press, walking through the work and what it did.
Asked about this work
What do you produce for Fresh Press?
Social media, photography and video, plus the menu boards and campaign range panels.
Why are the menus colour blocked?
So each item reads on its own from a distance. A juice bar sells to people standing in a queue, not to people studying a page.
Is the product photography reused?
Yes, deliberately. The same shoot feeds the printed menu, the campaign strip and the social post.
More clients like Fresh Press
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Six posts, including the sandwich and combo launch. Heavy flat type, one price per offer, three sandwich variants along the bottom, and the product photography left to do the arguing.