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Kalaai: work by MarketinCrew
Kalaai
Kalaai is a lifestyle brand selling copper drinkware, bottles, tumblers and boxed gift sets, online at kalaai.shop. We handle website design, brand identity, social media and the product photography behind all of it.
- 01How they came inFor website design, brand identity, social media and photography, across a product range that sells hardest around gifting.
- 02What we took onThe product photography and the social presence built on top of it.
- 03How it runsFestive seasons set the calendar. Gift sets are shot as gifts, in context, with the box and the finish both visible, because that is what someone is actually buying.
- 04Where it standsLive at kalaai.shop. Six photography frames published here.
The brand book
The brand book, from the mark through to how it sits on the craft itself.
Campaigns and posters
“Gifting is a photography problem. If the box does not look worth giving, the product never gets read.”
MarketinCrew
Photography
Six product frames. Boxed tumbler sets laid on rose petals for the festive run, marbled bottle and tumbler sets shot against carved wood and marigolds, each one framed so the lid, the finish and the badge stay readable at feed size.
Inside the project
MarketinCrew is dedicated to creating impactful visual stories that resonate with audiences and elevate brand identities. Our partnerships with four distinguished lifestyle brands, House of Aroma, Kalaai, Roots, and Merakee, focused on producing high-quality photography to amplify their online presence.
Asked about this work
What do you do for Kalaai?
Website design, brand identity, social media and the product photography.
Where can the products be bought?
At kalaai.shop.
Why shoot the gift boxes in context?
Because the box is part of the purchase. A product shot on white does not tell someone whether it is worth giving.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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