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Popinjay Events: work by MarketinCrew
Popinjay Events
This is the website and search side of Kritika Purohit's event design business. We built and launched popinjayevents.com, folded the wedding work in as its own tab rather than running a second site, and fixed a Google listing that was telling everyone the business was temporarily closed.
- 01Get it live, then improve itThe site went live with the content that existed rather than waiting for perfect. Updates carried on afterwards.
- 02One brand, one siteWeddings became a tab on the same site instead of a separate build, so there is one domain to maintain and one place search can rank.
- 03Fix the listing firstGoogle My Business was showing the business as temporarily closed. Ownership was reclaimed and the working number added before any SEO spend went in.
- 04Hand them the toolsDomains renewed for the longest available term, and her team trained on the AI image tools so they can produce their own visuals between shoots.
Campaigns and posters
Two pieces. A mood board that fixes the palette and the flowers before a build, and the neon sign made for a venue's second anniversary, shot lit inside the foliage it was set into.
“An event lasts one night. The photographs are the only thing that has to last longer.”
MarketinCrew
Photography
Six frames of finished sets. A children's dinosaur party with balloon arches and a printed backdrop, and a Diwali floor laid in marigold, rose and jasmine petals, caught as the last handful goes down.
215 pieces we made for Popinjay Events
194 social media design · 11 website design · 5 carousels · 4 reels & video · 1 brand identity
Asked about this work
What do you actually do for Popinjay?
Website design and social media, plus the campaign artwork and the photography that fills both.
Why start with a mood board?
Because the flowers, the palette and the props have to be agreed before anything is built. It is cheaper to change a board than a set.
Who shoots the events?
We do. The six frames on this page are our own photography of their finished installations.
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Social media design
Social media design for Popinjay Events: wedding and event decor showcased post by post.