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Speedage: work by MarketinCrew
The client
Speedage
Speedage is a toys and games brand. The range we shot runs from stacking rings, drums and squeeze toys to abacus and alphabet learning kits, doll sets, toy vehicles and money banks.
- 01How they came inA wide toy catalogue with two buyers to convince at once, the child who wants it and the parent who pays.
- 02What we took onProduct and lifestyle photography plus the feed design that holds it together.
- 03How it runsTwo lanes run side by side. Clean product frames on plain grounds for the catalogue posts, and children actually playing with the toys at home for the lifestyle ones. Every frame sits inside a hand-drawn toy doodle border so the grid reads as one brand.
- 04Where it standsEight photographs, one campaign layout and two behind the scenes clips are on this page. The account runs as @speedagetoys.
The work
Photography
Eight frames across the range. Product shots on plain grounds and children playing with the toys at home, each held inside the hand-drawn doodle border.
Photographs8
Handle@speedagetoys
BTS clips2
Questions
Asked about this work
Why the doodle border?
It ties a very mixed catalogue together. Product cutouts and messy home shots look like one brand once the frame is shared.
Are the children models?
They are shot at play rather than posed, which is what makes the lifestyle frames usable.
Does the work cover learning products too?
Yes. Abacus and alphabet kits are treated as their own posts, written for the parent rather than the child.
Speedage
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One team across the brand, the feed, the ads and the shoots.
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Social media design