Vidyalankar School of Business, work by MarketinCrew

Vidyalankar School of Business

Education
The client

Vidyalankar School of Business

Vidyalankar School of Business runs AICTE-approved two-year PGDM programmes and a route to a UK university MBA. We handle the admissions campaign creative, which means talking to prospective students and, just as often, to the parent paying for it.

  1. 01How they came inAdmissions marketing that has to answer real objections: what the qualification is worth, whether it is approved, what the UK route actually involves and how it gets funded.
  2. 02What we took onCampaign creative across the admissions cycle, covering the PGDM programmes, the UK degree pathway and the practical questions around study abroad.
  3. 03How it runsEach campaign takes one question and answers it on the creative. Approval status, specialisation options, the India-plus-UK study split and the funding question each get their own post rather than being crowded onto one.
  4. 04Where it standsAn admissions creative set that carries the programme facts, the contact number and the apply route on every asset.
The work

Campaigns and posters

Admissions creative built one objection at a time. Separate assets cover the AICTE-approved two-year PGDM and its specialisations, the India-plus-UK study split for the UK degree, and the funding question, each carrying the contact number and an apply route.

The work

Social media design

An admissions ad has one job: answer the objection that is actually stopping the application.

MarketinCrew
The work

Photography

The work

Inside the project

When Vidyalankar School of Business (VSB) aimed to enhance its digital footprint and attract aspiring business leaders, it partnered with us. The challenge was clear: revamp their brand identity, increase student engagement, and offer a digital experience reflecting their innovative approach to education.

Campaign assets6 shown
Programmes coveredPGDM and UK MBA route
DisciplineAdmissions creative
Questions

Asked about this work

What does MarketinCrew produce for VSB?

Admissions campaign creative for the PGDM programmes and the UK degree pathway, run across the admissions cycle.

Who is the creative aimed at?

Prospective students, and the parents weighing up the cost. Both audiences get answered on the same set of assets.

Why split the messages across separate posts?

Because one asset that tries to answer approval, specialisation, the UK route and funding at once answers none of them.

Vidyalankar School of Business

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