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Kona: work by MarketinCrew
The client
Kona
Kona is a hospitality brand. The work covers brand identity, social media and photography, and the set here is the food photography: dishes shot inside the restaurant, in the light the room actually has.
- 01How they came inVisual identity, social media and photography are the listed disciplines. The menu needed images that matched how the room looks in the evening, not a bright studio version of it.
- 02What we took onSix food photographs, shot on site and owned by the restaurant.
- 03How it runsDark backgrounds, a single warm key light and the room left visible behind the plate. The branded wooden block sits in frame so the mark is present without a logo being pasted on afterwards.
- 04Where it standsThe photography set is complete and feeds the social feed and the menu.
The work
Brand and identity
“Shot in the room, in the light the room actually has.”
MarketinCrew
The work
Photography
Six dishes shot in the restaurant. Height built into the plating, microgreens catching the key light, glassware and the branded wooden block held soft in the background so the mark is in the picture rather than stamped on it.
Own photographs6
ShootOn site
SectorHospitality
Questions
Asked about this work
What does MarketinCrew do for Kona?
Visual identity, social media and food photography.
Where were the photographs taken?
Inside the restaurant, using its own lighting rather than a studio setup.
How many photographs are in the set?
Six, and they belong to Kona.
Kona
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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