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Uboard: work by MarketinCrew
Uboard
Uboard India sells personal electric mobility: scooters, e-bikes and larger machines, with the fold-and-carry X7 scooter as the one the content leans on hardest. Everything points back to uboardindia.com.
- 01How they came inAn electric mobility brand with a spec-heavy product and a young audience that does not read spec sheets.
- 02What we took onProduct content design and the social campaign, including the grid as a whole rather than post by post.
- 03How it runsTwo lanes. Product frames are black, torn-paper and technical, with the model name blown up behind the machine and the specs called out with cyan markers. Culture posts use meme formats and celebrity frames to put the same product in front of people who would scroll past a spec card.
- 04Where it standsA grid where the two lanes alternate, so the technical detail is always one scroll from something that got shared.
Campaigns and posters
The campaign shown as it lands: the profile grid, the spec posts, the meme formats and the celebrity frames sitting together, so the mix reads as one account rather than a pile of separate posts.
“Nobody reads a spec sheet. They will read a spec sheet that looks like a poster.”
MarketinCrew, on the brief
Photography
Product frames on black with torn-paper edges, the model name set oversize behind the machine, and cyan callouts for the details that decide a purchase: fold-and-carry, weight, brakes, top speed.
Asked about this work
What did MarketinCrew do for Uboard?
Product content design and the social campaign, planned as a grid rather than as single posts.
Why meme formats next to spec cards?
They reach different people. The spec frames convert someone already shopping, the meme frames get in front of someone who is not.
Which products are covered?
The electric scooter line including the X7, plus e-bikes and the larger machines.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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