Flute: social, events, venue photos

The client

Flute

Flute 24HRS is a cafe, dining room and bar at Hotel Krishna Palace on Sleater Road, Mumbai. It runs around the clock, so the content has to give people a reason to come in at very different hours. We handle social, photography and the event creative.

01How they came inSocial media and photography are the listed disciplines. The room is handsome and the menu is broad, and neither was showing up properly in the feed.
02What we took onSix photographs, six social posts and event creative built around the nights that fill the room.
03How it runsInteriors and food shot in the venue's own warm light. Event creative built the other way, high contrast and typographic, with the offer and the menu specials priced on the poster itself.
04Where it standsThe photography set and the social run are in use, alongside match-night creative such as the IPL live screening campaign.

The work

Campaigns and posters

Match-night creative. The IPL live screening poster carries the fixture, the date and time, the beer offer and two priced menu specials, with the venue address and booking number at the foot.

“A 24 hour room needs a reason to visit at every hour. We built the calendar around that.”
MarketinCrew

The work

Social media design

The everyday feed. Menu, offers and the calendar, kept in the same type system as the event work so the account holds together.

The work

Photography

Six photographs of the room and the plate. Woven pendant lamps over the banquettes, the dining room lit warm and full, and menu items shot in the same light rather than a studio.