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Cavali: work by MarketinCrew
Cavali
Cavali Sky Lounge sits on the twelfth floor on Veera Desai Road in Andheri West, Mumbai, with a skyline view over the tables. The work is social content, cocktail and food photography plus the event artwork that fills the nights.
- 01How they came inA rooftop lounge in a city full of rooftop lounges. The view is the differentiator and it was not showing up in the feed.
- 02What we took onShoot and design together. Cocktails and plates in the room, guests at the window with the skyline behind them, and the event posters for the nights.
- 03How it runsWe shoot in the golden hour the venue actually sells, so the light in the picture is the light a guest will get. Event artwork goes out on its own cycle ahead of each night.
- 04Where it standsOngoing content and event design across the calendar.
Campaigns and posters
Event artwork for the nights, plus the cocktail frames the campaigns are built on. Each poster carries the date, the act and the RSVP line.
“Shoot the window seat at the hour people book it for. That is the whole sell.”
MarketinCrew shoot direction
Photography
Cocktails, plates and guests shot in the room. The skyline stays in frame because that is what people are booking.
Asked about this work
Do you shoot on site?
Yes. Everything is shot in the lounge, in the light the venue actually has.
Is event design included?
Yes. Posters for the nights run alongside the regular content.
Why keep the view in every frame?
It is the reason people choose a rooftop. Crop it out and the picture could be anywhere.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design