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The RM Approach: work by MarketinCrew
The RM Approach
The RM Approach is a corporate training consultancy. The work is personal brand and credibility, getting the founder's story and the firm's track record in front of the people who decide which trainers to hire.
- 01How they came inStrong delivery and a long client list, almost none of it visible anywhere online.
- 02The shootA Saturday when the office is shut, office and outdoor sets, planned outfits and an agreed shot list.
- 03The podcastRecorded on the same day and split into two parts, so the personal journey and the method each get room.
- 04The proofClient stories written from real projects, blogs off the back of them, video testimonials from trainers and clients, and a services page listing the brands worked with.
Website and store
“A trainer sells the room. The content has to do what the room does.”
MarketinCrew
Campaigns and posters
Thirty three pieces. Teaching cards on interpersonal skills, communication and emotional intelligence in a light serif on off white and blush, signed with the RM monogram, cut with photography from live workshops and online sessions.
Photography
Asked about this work
Who is behind The RM Approach?
Riti Menda, a certified soft skills trainer and emotional intelligence coach.
Why run the posts as a named series?
So each card is read as part of an ongoing course rather than as an isolated tip.
Is the photography from real sessions?
Yes. Live workshops in the room and online sessions, used alongside the teaching cards.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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