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Razzo: work by MarketinCrew
Razzo
Razzo is a pure vegetarian Italian restaurant that trades under the line Carnival d'Italia, and it caters to Jain and vegan diets. It started as a cloud kitchen and moved into dine-in. We run the social feed, shoot the food and design the menus and packaging.
- 01How they came inSocial media is the listed discipline. A vegetarian Italian kitchen moving from delivery into a dining room needed the room and the food to look like one brand.
- 02What we took onSix photographs, six social posts, four print pieces and campaign creative, all working off the same carnival identity.
- 03How it runsDeep red, mustard yellow and cream, with a scalloped ticket border and shadowed circus lettering. Food is shot on that palette, on branded wrap paper and beside the printed boxes, so the photography and the packaging never look separately designed.
- 04Where it standsThe print set includes the priced set lunch menu covering pasta, pizzette and risotto with appetiser and beverage choices, and the photography and social run alongside it.
Campaigns and posters
Campaign creative in the carnival system, built to push the set lunch and the dine-in move rather than the delivery menu it started from.
“Carnival d'Italia.”
Razzo brand line
Print and packaging
The priced set lunch menu across pasta, pizzette and risotto, with the appetiser and beverage choices boxed out in mustard, plus the branded pizza boxes and wrap paper the food is served on.
Photography
Six food photographs shot on the brand's own surfaces. Tagliatelle plated in a black rimmed bowl on branded wrap paper, hands in frame, printed boxes stacked behind on a striped table.
66 pieces we made for Razzo
32 social media design · 20 menu design · 14 brand decks
Asked about this work
Is Razzo fully vegetarian?
Yes. It is pure vegetarian Italian, and it caters to Jain and vegan diets.
What print work was produced?
The set lunch menu, plus branded pizza boxes and wrap paper. Four print pieces in this set.
Did Razzo start as a restaurant?
It started as a cloud kitchen and moved into dine-in.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Feed posts on the red and mustard palette. Menu items, offers and the dining room, all typeset in the same shadowed circus lettering used on the print.