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Fir Milenge: work by MarketinCrew
Fir Milenge
Fir Milenge is a pure vegetarian restaurant in Malad, Mumbai. The menu runs wide, from galauti kebabs made with rajma to Asian dim sum and a weekday set lunch. We run the social presence, the photography and the profile itself.
- 01How they came inA pure veg kitchen doing dishes people assume have to contain meat. That is a good story and it was not being told anywhere.
- 02What we took onThe Instagram presence end to end: the grid, the highlights, the food photography and the offer artwork that brings people in midweek.
- 03How it runsDishes are shot close and in the restaurant's own deep maroon and gold palette. The grid is planned so food, room and offers alternate rather than clustering, and highlights are split into food, vibe and menu.
- 04Where it standsA running feed with a consistent look, a structured profile and an offer format that repeats week to week.
Website and store
The profile itself treated as a landing page: bio, contact, order link and highlights split into food, vibe and menu, so someone arriving from a search finds what they need without scrolling the grid.
“Who said vegetarians cannot have the best kebabs. That line did more work than any offer post.”
Fir Milenge, on the feed
Photography
Close, warm food photography shot in the restaurant, covering the kebabs, the Asian plates and the desserts, feeding both the grid and the offer artwork.
27 pieces we made for Fir Milenge
27 social media design
Asked about this work
What does MarketinCrew run for Fir Milenge?
The Instagram presence: grid content, highlights and profile structure, the food photography, and the offer artwork.
What angle does the content take?
The kitchen is pure vegetarian but cooks dishes people expect to be meat. The content leads with that rather than with the word vegetarian.
Is the food shot in the restaurant?
Yes, in its own light and against its own colours, so the photography and the room match.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design
Posts in the restaurant's maroon and gold, alternating hero dishes, room shots and the weekday set-lunch offer. Copy leans on the thing that makes the kitchen interesting, which is doing meat-adjacent classics entirely without meat.