B Lounge: nightlife social and events

The client

B Lounge

B Lounge is a bar and club on Sleater Road in Mumbai. The work is nightlife content: event campaigns for the party nights, a running social feed, and photography and video shot behind the bar and on the floor.

01How they came inSocial media is the listed discipline. A club lives on its calendar, so the content had to move at the speed the calendar does.
02What we took onSix event campaign pieces, six social posts and six photography and video assets, refreshed against each night.
03How it runsEvent posters carry the night's own look, saturated and loud, with the B Lounge mark held constant at the top. DJ names, date, time, age policy and the ticketing partner all sit in fixed positions so nobody has to hunt for them.
04Where it standsThe set shown covers a run of party nights, including the Glow Party, alongside the bar and venue footage that fills the feed between events.

The work

Campaigns and posters

Event posters for the club nights. The Glow Party in its elrow edition is the clearest example: mirrorballs, balloons and neon type, with the DJ lineup, date, door time and ticket partner locked into the lower third.

The work

Social media design

The feed between events. Drinks, crowd and calendar posts that keep the account alive on nights when nothing is being sold.

“Nightlife content only works if it looks like the room felt.”
MarketinCrew

The work

Photography

Shot inside the venue in its own low light. Cocktail builds at the bar, the bartender working in the background, glassware and garnish close up.

The work

Inside the project

MarketinCrew is dedicated to providing top-notch marketing solutions for hospitality brands. Our collaboration with B Lounge, a premier club in South Bombay, showcases our ability to create engaging content, manage high-profile events, and secure extensive media coverage.