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Mannyogi: work by MarketinCrew
Mannyogi
Mannyogi is an all day cafe in Mumbai, posting as mannyogimumbai. The menu runs wide, from burrito wraps and alfredo pasta to peach iced tea and cheesecake, and the crockery carries the wordmark. Our work is the food and drink photography and the grid it feeds.
- 01How they came inA wide all day menu is hard to post well. Without a plan the feed drifts into whatever was cooked that day.
- 02What we took onPhotography of the food and drinks plus the design system that holds the grid together, including the seasonal runs like the mango set.
- 03How it runsDishes are shot in batches on the branded crockery, in daylight, with the room in the frame often enough that the cafe itself stays visible and not just the plate.
- 04Where it standsSix of the cafe's own photographs and one campaign piece are on this page.
Campaigns and posters
The grid presented as a whole rather than post by post, two phone views of the account surrounded by the individual tiles, so the seasonal runs and the everyday menu can be seen sitting next to each other.
Photography
Food and drinks shot on the cafe's own branded crockery, plus lifestyle frames inside the room in afternoon light. Croquettes, pasta, pancakes, iced teas and desserts, all in daylight rather than under studio lights.
Logo routes
The routes we drew before the final mark: one line, a mandala, a monogram, and the wordmark tested across the whole palette.
Asked about this work
What did MarketinCrew do for Mannyogi?
Food and drink photography and the social content and design system built on top of it.
Is the crockery part of the shoot plan?
Yes. The branded plates carry the wordmark into every frame, which is why dishes are styled around them rather than on plain surfaces.
How do seasonal menus get handled?
As a short run with its own look, like the mango set, so it reads as an event on the grid rather than a stray post.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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Social media design