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Unifying Nutrition
HealthcareUnifying Nutrition
The work sits around Payal Kothari, a certified gut health nutritionist, bestselling author and NLP master practitioner. It covers her own site, the long programme page behind the 48 Gut Reset, and the linked Gutavatar product store selling gut health supplements.
- 01How they came inA nutrition practice with several things to sell at once: consultations, a signature programme, a nutrition school and a product range.
- 02What we took onThe website design and the long-form programme pages that sit behind it.
- 03How it runsThe main site opens on the practitioner, warm cream and orange, a personal line rather than a clinical one, and a nav that separates services, the 48 Gut Reset, the nutrition school and the store. The programme page is deliberately long: how it works, what is included, the gut science, before and after, then a full block of common gut issues answered one by one.
- 04Where it standsLive across the practice site, the programme page and the linked product store, all three carrying the same face and the same palette.
Website and store
A practice site that opens on the practitioner rather than the service, in cream and orange with a hand-drawn wave dividing the sections. The nav splits consultations, the 48 Gut Reset programme, the nutrition school and the store, so each one has its own route.
“Someone deciding on a gut programme reads everything. So the page is allowed to be long.”
MarketinCrew, on the brief
7 pieces we made for Unifying Nutrition
5 social media design · 2 website design
Asked about this work
What did MarketinCrew build here?
The practice website, the long programme page behind the 48 Gut Reset, and the design carried into the linked product store.
Why is the programme page so long?
Because the buyer reads. It answers the gut issues one by one, shows before and after, and lists exactly what the programme includes.
Is the store part of the same brand?
It is the linked product side of the same practice, using the same face and palette.
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Social media design
The linked Gutavatar store, showing how the same face and palette carry into product: bestsellers, a no-nasties range, customer reviews with real photos, press coverage and a book bundle offer.