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Vital Smart Labs
HealthcareVital Smart Labs
Vital Smart Labs is a pathology and diagnostics business running lab tests, home collections and clinic based collection points, at vitalsmartlabs.com. Our work on this page is the social campaign set, symptom led posts that end in a test booking, plus the announcements when a new collection point opens.
- 01How they came inDiagnostics is not a category people follow for fun. Nobody books a test because a lab posted about itself, so the posts had to start from a symptom instead.
- 02What we took onA campaign set built on everyday complaints, tiredness, weight that will not shift, and a clear route from the post to booking a test or a home visit.
- 03How it runsEvery piece carries the healthline numbers and the site address in the same place, and location posts go out whenever a new collection point opens so the network stays visible.
- 04Where it standsSix campaign pieces are on this page.
Campaigns and posters
Symptom led posts that turn a common complaint into a test. Tiredness read as a thyroid question, six reasons weight is not shifting, and a location announcement for a new collection point with the address and a book a home visit button. Healthline numbers and the site address sit on every frame.
“We are closer to you.”
Line from the Vital Smart Labs campaign set
Photography
Asked about this work
What did MarketinCrew do for Vital Smart Labs?
Website design and the social campaign set, built so each post ends in a test booking or a home visit request.
Why start posts with a symptom rather than the lab?
Because that is what people search and worry about. The lab name means nothing until someone has a reason to care.
How are new locations handled?
As their own announcement, with the full address of the collection point and a direct booking prompt.
Want work like this for your brand?
One team across the brand, the feed, the ads and the shoots.
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